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Author: Korschun, Daniel
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Web-Conference: The Stakeholder Approach in the Marketing Discipline
Authors: Korschun, Daniel; Viswanathan, Madhu; Gentile, Mary C.
Product Type: Multimedia
Source: The Aspen Institute Center for Business Education
Publication Year: 2009
On September 3rd, 2009, Aspen CBE hosted a we-conference: The Stakeholder Approach in the Marketing Discipline.
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