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Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal

Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 6530 views

L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.

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The Body Shop: Social Responsibility or Sustained Greenwashing?

Authors: Meenakshisundaram, Ramalingam; Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 5438 views

In March 2006 The Body Shop, a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal in a cash deal worth £652 million (US$ 1.14 billion). The announcement brought in its wake a spate of criticism against Body Shop and its founder, Dame Anita Roddick, who was regarded as a pioneer in modern corporate social responsibility.

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Mattel and the Toy Recalls (A, B)

Authors: Bapuji, Hari; Beamish, Paul W.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

[This document has not yet been rated] 5298 views

On August 14, 2007, the U.S. Consumer Product Safety Commission in cooperation with Mattel announced five different recalls of Mattel's toys.

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Nike's Dispute with the University of Oregon

Authors: Lawrence, A; Morris, R
Product Type: Cases
Source: The Case Research Journal
Publication Year: 2001

[This document has not yet been rated] 5259 views

In April 2000, Philip Knight, Founder and Deputy Executive Officer of the athletic shoe and apparel company Nike Inc, announced that he would no longer give money to his alma mater, the University of Oregon, because the university had joined the Worker Rights Consortium (WRC). Knight was upset because Nike had helped found and was an active supporter of a different approach to establishing fair wages and working conditions in the overseas shoe and apparel industry.

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Procter & Gamble PuR Purifier of Water™ (A, B)

Developing the Product and Taking it to Market; A Second Chance

Authors: Hanson, Margaret; Powell, Karen
Product Type: Cases
Source: INSEAD
Publication Year: 2006

[This document has not yet been rated] 4862 views

Procter & Gamble's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed in collaboration with the US Centers for Disease Control (CDC), and targeted 'bottom of the pyramid' households, where water treatment facilities are often lacking...

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SK-II: Damage Control in China

Authors: Hung, Kineta; Farmer, Richard
Product Type: Cases
Source: University of Hong Kong
Publication Year: 2008

[This document has not yet been rated] 4759 views

In 2006, Chinese authorities banned the sale of some of Procter and Gamble's skin care products in the SK-II line. P&G feared that public protests against these products could spread and infect the brand equity of its other products in the country.

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Procter & Gamble and Population Services International (PSI): Social Marketing for Safe Water

Authors: Hanson, Margaret; Powell, Karen
Product Type: Cases
Source: INSEAD
Publication Year: 2006

[This document has not yet been rated] 4511 views

PuR, the water purification product sold in small sachets, had suffered a string of failed market tests, but the public health benefits of the product had been demonstrated repeatedly in bottom of the pyramid (BOP) markets where finding clean drinking water can be a daily calamity...

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Corporate New Ventures at Procter & Gamble

Authors: Amabile, Teresa M.; Whitney, Dean
Product Type: Cases
Source: Harvard Business School
Publication Year: 1997

[This document has not yet been rated] 4259 views

Procter & Gamble's top executives form a small, autonomous, cross-functional Corporate New Ventures team led by a young former brand manager. The team invents a systematic approach to gathering information and producing creative ideas for radically new product categories.

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Productivity of Growing Global Energy Demand

A Microeconomic Perspective

Author: McKinsey Global Institute, The
Product Type: Policy and Issue Reports
Source: The McKinsey Global Institute
Publication Year: 2006

[This document has not yet been rated] 4128 views

To date, the global debate about energy has focused too narrowly on curbing demand. Instead, the best way to meet the challenge of growing global energy demand may be to focus on energy productivity, which reconciles both demand abatement and energy-efficiency.

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MAS Holdings: Leveraging Corporate Responsibility

Authors: Paavola, N; Chattopadhyay, A
Product Type: Cases
Source: INSEAD
Publication Year: 2008

[This document has not yet been rated] 3188 views

This case helps students to discuss the use of corporate responsibility programs in building a brand. It also allows for a discussion of ingredient branding in a B2B (business-to-business) context and brand building by emerging market firms that are small and resource strapped.

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