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Southwest Airlines

Author: Kochan, Thomas A.
Product Type: Cases
Source: Rebuilding the Social Contract at Work: Lessons from Leading Cases, Institute for Work and Employment Research, MIT Sloan School of Management
Publication Year: 1999

Faculty Rating: 2 stars2 stars2 stars2 stars2 stars [1 Faculty Rating] 30205 views

Southwest Airlines has consistently been successful in terms of profitability, good employee and union relations, and customer satisfaction – at a time when most airline carriers are struggling in all these areas. Central to the company's success is a culture of flexibility, family-orientation, and fun...

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GVV Curriculum: Home Page

(Available to all users) Introduction, Annotated Table of Contents, Teaching Modules

Author: Gentile, Mary C.
Product Type:
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2009

[This document has not yet been rated] 21978 views

Giving Voice to Values (GVV) is an innovative research and curriculum development project, launched by The Aspen Institute Business and Society Program and Yale School of Management. This page serves as the homepage for Faculty for GVV materials...

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Preparing to be the Stakeholder Relationship Manager: The Case of Wal-Mart

Authors: Scully, Maureen; Roberts, Alex
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2007

[This document has not yet been rated] 15376 views

This Teaching Module now includes a Teaching Note for Faculty. The job description for Wal-Mart's recently created "Senior Director for Stakeholder Management" seeks "an innovative, out-of-the-box thinker" who can work on the company's commitments in areas including labor and wages, health care, product sourcing, and the environment. Are business schools today training leaders who could fill this role?

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The Promise and Perils of Globalization: The Case of Nike

Author: Locke, Richard
Product Type: Cases
Source: This case is published as a chapter, “The Promise and Perils of Globalization: The Case of Nike”, in the book Management: Inventing and Delivering Its Future.
Publication Year: 2003

[This document has not yet been rated] 14089 views

This case study of Nike Inc. traces the evolution of Nike's policies and practices vis-à-vis labor and environmental standards. The case illustrates the company's evolving definition and commitment to good corporate citizenship and the continuing controversy surrounding the company's practices in this arena.

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Giving Voice to Values Curriculum: Home Page

(Available to all users) Introduction, Annotated Table of Contents, Teaching Modules

Author: Gentile, Mary C.
Product Type: Essays and Concept Papers; Syllabi
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2009

[This document has not yet been rated] 10809 views

Drawing on both the actual experiences of business practitioners as well as cutting edge social science and management research, Giving Voice to Values fills a long-standing and critical gap in business education by expanding the definition of what it means to teach business ethics.

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Toys R Us Japan

Authors: Spar, Debora L.; MacKenzie, Jacqueline; Bures, Laura
Product Type: Cases
Source: Harvard Business School
Publication Year: 1999

[This document has not yet been rated] 9421 views

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems...

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Mining and Metals: Five Issues with Broad Implications

Authors: Shattuck, Rachel; Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2008

[This document has not yet been rated] 8127 views

The mining and metals industry offers many challenging questions and useful lessons for MBA students. This teaching module helps professors raise these topics in the classroom by bringing together a variety of different materials from different sources that can be used both as background reading and as the focus of class discussion...

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Innovation Corrupted: The Rise and Fall of Enron (A, B)

Author: Salter, Malcolm S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2005

[This document has not yet been rated] 7529 views

Presents a brief historical overview of Enron's rise, its strategic successes and failures...

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Nike Inc.: Developing an Effective Public Relations Strategy

Authors: Everett, Donna R.; Slaughter, Kathleen E.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2000

[This document has not yet been rated] 7452 views

It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company...

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McDonald's in India

Author: Dash, Kishore
Product Type: Cases
Source: Thunderbird School of Global Management
Publication Year: 2005

Faculty Rating: 4 stars4 stars4 stars4 stars4 stars [1 Faculty Rating] 6833 views

McDonald's relative success in India has several important lessons for global multinational corporations that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork and prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success?

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