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Author: Hartman, Laura Pincus
YOUR SEARCH PRODUCED 2 MATCHES.
Moral Person and Moral Manager
Authors: Trevino, Linda Klebe; Hartman, Laura Pincus; Brown, Michael
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2000
Based on interviews with senior executives and corporate ethics officers, this article reveals that a reputation for executive ethical leadership rests on two essential pillars: the executive's visibility as a moral person (based upon perceived traits, behaviors, and decision-making processes) and visibility as a moral manager (based upon role modeling, use of the reward system, and communication).
Transformational Gaming: Zynga's Social Strategy (A, B, C)
Author: Hartman, Laura Pincus
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 2012
In January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in developing highly profitable interactive social games. The two of them wondered whether it was possible for one company to develop a strategy that would both be profitable and engender social change.
YOUR SEARCH PRODUCED 2 MATCHES.