Renewable Energy Co.

Authors: Branzei, Oana; Thornhill, Stewart; Reeds, Adam
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2010

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The case illustrates the venturing decisions, processes and outcomes of two recent MBAs who design and launch a clean technology (cleantech) start-up venture. The case asks students to compare and contrast the clean technologies available, discuss their pros and cons, and articulate a compelling business proposition.

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