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Discipline: Marketing
YOUR SEARCH PRODUCED 423 MATCHES. PAGE 1 of 9 Items 1-50 of 423
Reasons and Rationalizations Exercise (Giving Voice to Values)
Author: Gentile, Mary C.
Product Type: Cases; Exercises
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2008
Faculty Rating: 
[1 Faculty Rating] 4222 views
This exercise illustrates the basic strategy for addressing any values-based decision using the Giving Voice to Values approach.
Launch of the Ford Fiesta Diesel
Authors: Spital, Francis; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2010
Faculty Rating: 
[1 Faculty Rating] 1865 views
The case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices.
McDonald's in India
Author: Dash, Kishore
Product Type: Cases
Source: Thunderbird School of Global Management
Publication Year: 2005
Faculty Rating: [1 Faculty Rating] 6833 views
McDonald's relative success in India has several important lessons for global multinational corporations that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork and prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success?
Sustainability and Environmental Standards: Seeking Competitive Distinction at Damaí Lovina Villas
Authors: Darnall, Nicole; Milstein, Mark B.
Product Type: Cases
Source: Arizona State University; Cornell University
Publication Year: 2011
Faculty Rating: [1 Faculty Rating] 737 views
General manager Glenn Knape is considering branding Damaí as a “green” hotel. Since the hotel already had numerous environmental initiatives in place, Knape questioned whether Damaí should participate in a voluntary environmental program and use its participation as a marketing tool to attract additional hotel business. Were these programs really worth the investment?
Handbook of Marketing and Society
Authors: Bloom, Paul; Gundlach, Greg
Product Type: Books / Book Chapters
Source: SAGE Publications
Publication Year: 2000
Faculty Rating: [1 Faculty Rating] 1482 views
Marketing scholars have a long history of conducting research on how marketing effects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line toward the affects of marketing on consumer sovereignty, public health, economic growth, and other aspects of societal welfare...
Southwest Airlines
Author: Kochan, Thomas A.
Product Type: Cases
Source: Rebuilding the Social Contract at Work: Lessons from Leading Cases, Institute for Work and Employment Research, MIT Sloan School of Management
Publication Year: 1999
Faculty Rating: [1 Faculty Rating] 30205 views
Southwest Airlines has consistently been successful in terms of profitability, good employee and union relations, and customer satisfaction – at a time when most airline carriers are struggling in all these areas. Central to the company's success is a culture of flexibility, family-orientation, and fun...
Eat2Eat.com
Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006
Faculty Rating: [2 Faculty Ratings] 6325 views
Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...
Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Authors: Johnson, Allison; Dudo, Laurie
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Faculty Rating: [1 Faculty Rating] 673 views
This case examines the dynamics of the corporate sponsorship relationship and how it benefits both donors and recipients. Specifically discusses how 3M's brand manager for Post-it brand office products can further activate the relationship with the Canadian Breast Cancer Foundation.
Amway in China (A, B)
Authors: Tan, David; Tan, Justin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
Faculty Rating: [1 Faculty Rating] 7033 views
Amway is a large manufacturer of household products that uses the direct selling approach. It has expanded into different markets over the years, most recently the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model...
Acteon Travel Agency, Greece
Author: Dana, Teresa
Product Type: Cases
Source: Nanyang Business School
Publication Year: 1998
Faculty Rating: [1 Faculty Rating] 1388 views
Tourism is on the rise and this couldn't be truer for the Greek island of Ios. Acteon Travel is one of the best-represented agencies on the island. Questions arise as to the ethics surrounding how this company maintains its leadership position...
Hewlett Packard Company in Vietnam
Author: Lau, Geok T.
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Spring, 2000; The Laurier Institute
Publication Year: 2000
Faculty Rating: [1 Faculty Rating] 3857 views
In late 1995, John Peter, a marketing manager of Hewlett-Packard Asia Pacific Limited, was evaluating the division's strategic options for doing business in Vietnam. John needed to recommend whether HPAP should enter the Vietnam market in a more strategic fashion...
How Can BPI Restore Consumer Confidence in Pink Slime?
Author: Osland, Asbjorn
Product Type: Cases
Source: San Jose State University
Publication Year: 2013
Beef Products Inc. (BPI) had developed a process of extracting the residual meat from cuttings. Lean finely textured beef (LFTB) resulted that was nutritious in terms of protein content but prone to contamination because it was made from cuttings. Social media portrayed LFTB as “pink slime.” Demand for BPI’s LFTB fell due to the “yuck” factor of “pink slime” and the company laid off 700 personnel at three of its plants...
Overdressed: The Shockingly High Cost of Cheap Fashion
Author: Cline, Elizabeth L.
Product Type: Books / Book Chapters
Source: Portfolio Hardcover
Publication Year: 2012
Cheap fashion has fundamentally changed the way most Americans dress. But what are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being?
Maruti Suzuki India Limited: Marketing
Authors: Prashar, Sanjeev; Singh, Harvinder; Katiyar, Anshu
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013
Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units...
Under The Label: Sustainable Seafood
Authors: Zwerdling, Daniel; Williams, Margot
Product Type: Magazine / Newspaper Articles; Multimedia
Source: NPR
Publication Year: 2013
An NPR Special Series of reports on sustainable seafood, including issues around labeling, certification, and the challenges of the Marine Stewardship Council system.
Gary Hirshberg and Stonyfield Farm
Authors: Koehn, Nancy F.; Khan, Nora N.; Legris, Elizabeth
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012
This is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. Throughout, readers will encounter the challenges that Hirshberg, his colleagues and his family confronted as they (all) worked to create a business with a firm commitment to both sustainability and high quality...
Books for Change: Reorienting Business and Marketing Strategies
Authors: Singh, Davinder; Kalia, Vinod
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013
Books for Change (BfC), a small publisher, produces books that focus on the social sector. ActionAid has provided financial support to BfC by covering its operating losses; however, it now needs to allocate greater funds to its own development activities and, therefore, has asked BfC to become financially independent. BfC needs to prepare the strategy and plan for making BfC profitable...
Wal-Mart in China 2012
Authors: Farhoomand, Ali F.; Garrett, Linda Holland
Product Type: Cases
Source: University of Hong Kong
Publication Year: 2012
In this updated case on Wal-Mart, the world's largest retailer, the company remains actively committed to rolling out and refining its Every Day Low Price strategy across China, while making smaller, yet important strides to be locally relevant to its Chinese consumers...
H-E-B: Creating a Movement to Reduce Obesity in Texas
Authors: Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012
In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. What CEO Craig Boyan had in mind was creating a state-wide healthy-living movement in Texas, where obesity was high relative to other states in the U.S. But how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with.
Mobius Motors: Building an African Car
Authors: Sorensen, Jesper; Kennedy, Michael; Jorasch, Gina
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2012
Mobius Motors manufactures and sells low-cost cars in the Kenyan market. However, Mobius's fleet of vehicle is still currently very small, and the company faces many strategic challenges on both the demand and the supply side of the business.
ideaForge: Mechanical Charger
Authors: Adhikari, Atanu; Deshmukh, Rama
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
ideaForge manufactured and sold two types of products: mechanical chargers and other conventional chargers such as bike chargers. The company faced two major challenges while running the business: how to market this innovative product to customers used to traditional mobile phone chargers, and whether the company should increase the product range or concentrate on existing products...
The Promise of Impact Investing
Authors: Rangan, V. Kasturi; Appleby, Sarah; Moon, Laura
Product Type: Notes
Source: Harvard Business School
Publication Year: 2012
This note provides an overview of the impact investing industry, a new and burgeoning field of investments seeking to create social and environmental benefits while also generating a financial return...
School House
Author: Leipziger, Deborah
Product Type: Cases
Source: The Aspen Institute Business and Society Program
Publication Year: 2012
Rachel Weeks knew that she had what it takes to be an entrepreneur. She had the vision, guts, intelligence, and ability to work hard. Most of all she had a very good idea: to create School House, a clothing company that would pay workers a living wage. After several years of partnership with suppliers in Sri Lanka, School House faced severe challenges. Rachel decided to manufacture all of the School House product line in the United States. Will School House be able to continue its policy of paying a living wage in U.S.-based factories?
American Apparel: Unwrapping Ethics
Authors: Cotte, June; Lee, Seung Hwan (Mark); Schuette, Brittany
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
American Apparel has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising...
Can You Hear Me Now? Learning from Customer Stories
Authors: Gorry, G. Anthony; Westbrook, Robert A.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2011
Few managers and even fewer executives hear customers speak, in their own words and ways, about the company's products and services. Yet these stories may suggest enhanced customer service, better products, and organizational innovation; indeed, a number of companies have shown that the value of attentiveness to customer stories can be great.
Why Every Company Needs a CSR Strategy and How to Build It
Authors: Rangan, Kash; Chase, Lisa A.; Karim, Sohel
Product Type: Research Notes / Working Papers
Source: Harvard Business School
Publication Year: 2012
Despite certain criticisms, more and more companies in the world practice some form of corporate social responsibility. This paper offers a pragmatic alternative framework for CSR with a view towards developing its practice in an evolutionary way.
Netflix: The Public Relations Box Office Flop
Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
On the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix, became witness to growing public discontent and media criticism...
Walmart Sustainability Through Lightbulbs: Flickering Out?
Authors: Moore, Marian C.; Norton, Tucker
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 2012
Walmart had much more work ahead in positioning and pricing CFLs to make them a viable presence in the lighting category. A public failure here could cause Walmart to lose momentum in the greening of its brand. Was the issue a matter of product, price, promotion, or positioning?
Speeding Ahead to a Better Place
Authors: Ofek, Elie; Wagonfeld, Alison Berkley
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012
Shai Agassi, CEO of Better Place, is in the midst of planning a paradigm shift in clean transportation. In an attempt to wean the world from using gasoline-powered vehicles, his company is playing the role of innovator and integrator for new vehicles, charging spots, and battery switch stations.
Gregory Shine Daycare
Authors: Thomson, Matthew; Rowe, Anthea
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
The executive director of a daycare is trying to figure out how to address legal, financial and safety issues stemming from an incident - two months ago, a two-year old boy broke his leg on the playground...
Dialogue in the Dark, Hong Kong: A Role Model for Social Enterprises in the Making
Authors: Au, Kevin; Tsui, Anna Po Yung; Chan, Elsa Tsz Ying
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
Although it has to raise the awareness of the public toward blind or visually impaired people and promote employment opportunities for them, Dialogue in the Dark Hong Kong aims to achieve financial success — financial sustainability and dividend payout to investors.
Tennant Company: Can "Chemical-free" Be a Pathway to Competitive Advantage
Authors: Laszlo, Chris; Ahearn, Eric; Ghatge, Indrajeet; Sharma, Garima
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
Companies in every industry are attempting to reduce their use of chemicals, particularly synthetic organic compounds, where there is a perception of harm to human health or the environment. Tennant Company chose to differentiate itself through a technology-driven business strategy based on chemical-free cleaning. The case objective is for students to explore how environmental pressures can drive disruptive innovation in relatively mature industries, leading to new sources of competitive advantage for mainstream companies, not only eco-niche players...
First Energy
Authors: Dawar, Niraj; Chandrasekhar, Ramasastry
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
In September 2011, the CEO of First Energy Private Ltd, a startup enterprise in the alternative energy industry in India, is facing a flashpoint. The company has commercialized the technology of biomass cooking stoves and has been providing, since 2007, clean and affordable cooking solutions to customers in rural India. A marginal hike in price of biomass fuel in early 2011 has, however, led to a steep fall in demand making the continuance in the rural household market unsustainable...
Primark: £10? Ooh that's Expensive!
Authors: Villanueva, Julián; Nueno, José Luis; Ziskind, Julie
Product Type: Cases
Source: IESE Business School
Publication Year: 2011
Could Mr. Marchant continue to make Primark a UK success while at the same time adapting its unique business model to suit new geographies? Could he once and for all dispel the perennial controversy regarding Primark's one weak link: suppliers' use of cheap factory labor?
The Company Behind The Brand: In Reputation We Trust
Author:
Product Type: Policy and Issue Reports
Source: Weber Shandwick
Publication Year: 2012
As consumers around the world have greater online access to a brand’s lineage, the influence of the brand "parent" or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards.
The Drivers of Greenwashing
Authors: Delmas, Magali A.; Burbano, Vanessa Cuerel
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2011
The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation.
Responsible Marketing
Author:
Product Type: Syllabi
Source: University of Jyväskylä
Publication Year: 2011
The course covers the issues related to responsible and ethical marketing and corporates' social and environmental responsibility from different viewpoints. The course starts with a premiss that companies arenot only responsible to their shareholders but also to society as a whole.
Needs and Wants: Marketing in a Sustainable Society
Author:
Product Type: Syllabi
Source: Marlboro College
Publication Year: 2009
Defining needs and wants broadly – to include but not remain limited within a conventional marketing perspective – this course examines and works with the practical dimensions of designing, pricing, distributing, and informing/persuading stakeholders about a product or service.
Environmental Marketing
Author: Milne, Tamar
Product Type: Syllabi
Source: University of British Columbia
Publication Year: 2011
Consumer awareness of environmental and sustainability issues has evolved from an emerging social movement to mainstream values. This course will challenge traditional associations between marketing and consumerism and explore how strategic marketing can create positive new alternatives for society.
Buyer Behavior
Author: Spencer, Fredrika
Product Type: Syllabi
Source: Wake Forest University
Publication Year: 2011
Consumerism takes many forms. The intent of this course is to provide students with an understanding of the internal factors (affect and cognition) and the external factors (the environment) and their impact on consumer behavior.
Consumerism and Social Issues
Author: Gupta, Pola
Product Type: Syllabi
Source: Wright State University
Publication Year: 2009
This course is a critical study of marketing concepts and practices as related to contemporary social issues in the American economy. Topics include: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, the role of government in consumer protection...
Special Issue: Sustainability and Consumption
Author:
Product Type: Journal Articles
Source: Sustainability
Publication Year: 2011
It is clear that our current consumption patterns are producing environmental degradation that imperils future generations. More prudent resource consumption must replace over-consumption in the wealthier states and accompany growing consumption in the developing states. While these principles are widely-acknowledged, the path to a more sustainable future is still unclear. This special issue contains manuscripts that highlight research at the intersection of consumption and sustainability.
Don't Buy This Jacket, Black Friday and the New York Times
Author:
Product Type: Essays and Concept Papers
Source: The Cleanest Line
Publication Year: 2011
Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”? Patagonia argues that businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.
'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far?
Author: Knowledge@Wharton
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2011
How much data sharing is too much, especially when consumers are not given a say over how their data is used? And is the exploding availability of information actually making companies less adept at predicting consumer behavior?
Nike Football: World Cup 2010 South Africa
Authors: Ofek, Elie; Johnson, Ryan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011
For the upcoming World Cup in South Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate responsibility and sustainability initiatives.
Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Authors: Velayudhan, Sanal Kumar; Sundaram, R. Meenakshi; Thulasiraj, R. D.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Aravind is the largest eye care provider in the world and has pioneered many process innovations that have reduced the cost of eye treatment substantially. The case deals with poor acceptance of the eye care service by the rural population in the south Indian state of Tamil Nadu.
Positioning and Marketing your Company – Internal and External Customers
Author: Scott, Sid
Product Type: Multimedia
Source: The Beyster Institute; University of Wisconsin-Madison
Publication Year: 2011
This presentation and accompanying worksheet discuss ways to clarify and refine your company’s value proposition, for both employee owned and other firms. It outlines ways to position your brand both internally and externally, gives examples of existing company approaches, and focuses on customer collaboration, strategic growth, and customer development.
Pepsi Canada: The Pepsi Refresh Project
Authors: Thomson, Matthew; Mark, Ken
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Pepsi Canada has developed and launched the Refresh Project, a campaign to fund socially beneficial ideas developed by individuals, businesses and non-profit organizations. While Pepsi Canada management has been very supportive of the initial cycle, an analyst is wondering how this corporate social responsibility initiative will have an effect on the bottom line.
Health Insurance to the Base of the Pyramid
Authors: B.P., Suresh; Asokan, S.R.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
The case describes a unique insurance scheme designed with the aim of extending basic health coverage to the “base-of-the-pyramid” population at an affordable premium.
Estee Lauder Companies: Adapting CSR to the Cosmetics Industry
Authors: Som, Ashok; Harger, Fernanda; Kato, Nora
Product Type: Cases
Source: ESSEC Business School
Publication Year: 2011
In recent times consumer awareness of social responsibility of the cosmetic industry rose, especially regarding animal testing and ecological issues. Estee Lauder Companies adjusted to the changing market requirements and focused more and more on its corporate responsibility. Today, almost every brand in the Estee Lauder group is linked with activities concerning current issues, from breast cancer, over water shortage or AIDS awareness.
YOUR SEARCH PRODUCED 423 MATCHES. PAGE 1 of 9 Items 1-50 of 423