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Discipline: Marketing
YOUR SEARCH PRODUCED 426 MATCHES. PAGE 5 of 43 Items 41-50 of 426
Needs and Wants: Marketing in a Sustainable Society
Author:
Product Type: Syllabi
Source: Marlboro College
Publication Year: 2009
Defining needs and wants broadly – to include but not remain limited within a conventional marketing perspective – this course examines and works with the practical dimensions of designing, pricing, distributing, and informing/persuading stakeholders about a product or service.
Environmental Marketing
Author: Milne, Tamar
Product Type: Syllabi
Source: University of British Columbia
Publication Year: 2011
Consumer awareness of environmental and sustainability issues has evolved from an emerging social movement to mainstream values. This course will challenge traditional associations between marketing and consumerism and explore how strategic marketing can create positive new alternatives for society.
Buyer Behavior
Author: Spencer, Fredrika
Product Type: Syllabi
Source: Wake Forest University
Publication Year: 2011
Consumerism takes many forms. The intent of this course is to provide students with an understanding of the internal factors (affect and cognition) and the external factors (the environment) and their impact on consumer behavior.
Consumerism and Social Issues
Author: Gupta, Pola
Product Type: Syllabi
Source: Wright State University
Publication Year: 2009
This course is a critical study of marketing concepts and practices as related to contemporary social issues in the American economy. Topics include: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, the role of government in consumer protection...
Special Issue: Sustainability and Consumption
Author:
Product Type: Journal Articles
Source: Sustainability
Publication Year: 2011
It is clear that our current consumption patterns are producing environmental degradation that imperils future generations. More prudent resource consumption must replace over-consumption in the wealthier states and accompany growing consumption in the developing states. While these principles are widely-acknowledged, the path to a more sustainable future is still unclear. This special issue contains manuscripts that highlight research at the intersection of consumption and sustainability.
Don't Buy This Jacket, Black Friday and the New York Times
Author:
Product Type: Essays and Concept Papers
Source: The Cleanest Line
Publication Year: 2011
Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”? Patagonia argues that businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.
'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far?
Author: Knowledge@Wharton
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2011
How much data sharing is too much, especially when consumers are not given a say over how their data is used? And is the exploding availability of information actually making companies less adept at predicting consumer behavior?
Nike Football: World Cup 2010 South Africa
Authors: Ofek, Elie; Johnson, Ryan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011
For the upcoming World Cup in South Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate responsibility and sustainability initiatives.
Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Authors: Velayudhan, Sanal Kumar; Sundaram, R. Meenakshi; Thulasiraj, R. D.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Aravind is the largest eye care provider in the world and has pioneered many process innovations that have reduced the cost of eye treatment substantially. The case deals with poor acceptance of the eye care service by the rural population in the south Indian state of Tamil Nadu.
Positioning and Marketing your Company – Internal and External Customers
Author: Scott, Sid
Product Type: Multimedia
Source: The Beyster Institute; University of Wisconsin-Madison
Publication Year: 2011
This presentation and accompanying worksheet discuss ways to clarify and refine your company’s value proposition, for both employee owned and other firms. It outlines ways to position your brand both internally and externally, gives examples of existing company approaches, and focuses on customer collaboration, strategic growth, and customer development.
YOUR SEARCH PRODUCED 426 MATCHES. PAGE 5 of 43 Items 41-50 of 426