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Discipline: Marketing
YOUR SEARCH PRODUCED 423 MATCHES. PAGE 7 of 43 Items 61-70 of 423
Better Marketing to Developing Countries: Why and How
Authors: Yujuico, Emmanuel; Gelb, Betsy D.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2010
Managers have long understood the rationale for investing in new products. Now, however, they face an even more compelling need: to invest in targeting new markets, specifically those in less developed countries.
Better World Books
Authors: Norton, Michael I.; Wilson, Fiona; Avery, Jill; Steenburgh, Thomas
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
Better World Books, a young start-up, provides a socially-conscious alternative to Amazon, collecting and selling used books to keep them out of the wastestream, while providing a portion of their profits to support global literacy efforts.
The Dragonfly Effect
Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010
In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.
The Ambrose Hotel: Eco-labeling Strategies for Sustainable Lodging
Authors: Delmas, Magali A.; Corbett, Charles J.
Product Type: Cases
Source: University of California at Los Angeles
Publication Year: 2009
The case traces the story of the Ambrose Hotel, a hotel based in California whose owner has invested in green practices and is interested in pursuing an eco-labeling strategy in order to better communicate her environmental achievements.
Portland Roasting Company: Farm Friendly Direct
Authors: Pullman, Madeleine; Stokes, Greg; Gregory, Price; Langston, Mark; Arends, Brandon
Product Type: Cases
Source: Portland State University
Publication Year: 2010
This case describes the issues and dilemmas facing a company in their efforts to differentiate their product through a social sustainability program.
Entirely Comfortable with its Orientation
Author: Phillips, Laurie
Product Type: Cases
Source: Arthur W. Page Society
Publication Year: 2010
This case study examines an integrated marketing communications success story: Subaru's 14-year unwavering, authentic relationship with gay and lesbian communities during which sales have doubled.
The Greenwash Guide
Author:
Product Type: Cases
Source: Futerra Sustainability Communications
Publication Year: 2008
Greenwash is with us, unless we take action, it is likely to be with us to stay. Greenwash is an environmental claim which is unsubstantiated (a fib) or irrelevant (a distraction). Found in advertising, PR or on packaging, and made about people, organisations and products. Greenwash is an old concept wrapped in a very modern incarnation.
Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch
Author:
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2010
In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital part of the corporate marketing arsenal.
Ten Thousand Villages of Cincinnati
Author: Dato-on, Mary Conway
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2010
Ten Thousand Villages (TTV) is a nonprofit fair trade retail organization with a store located in Cincinnati, Ohio. During the store's opening and first two years of operations (2002-2004), Karen, the chair of the board of directors, and Cheryl, the store manager, struggle to develop a customer-focused plan to ensure sales increases for their unique operation.
Transferring "Marketing Knowledge" to the Nonprofit Sector
Authors: Andreasen, Alan R.; Goodstein, Ronald C.; Wilson, Joan W.
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2005
Describes a pioneering study of marketing knowledge transfer based on the experiences of executives in relatively large nonprofit organizations who migrated across sectors.
YOUR SEARCH PRODUCED 423 MATCHES. PAGE 7 of 43 Items 61-70 of 423