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First Energy

Authors: Dawar, Niraj; Chandrasekhar, Ramasastry
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1003 views

In September 2011, the CEO of First Energy Private Ltd, a startup enterprise in the alternative energy industry in India, is facing a flashpoint. The company has commercialized the technology of biomass cooking stoves and has been providing, since 2007, clean and affordable cooking solutions to customers in rural India. A marginal hike in price of biomass fuel in early 2011 has, however, led to a steep fall in demand making the continuance in the rural household market unsustainable...

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Primark: £10? Ooh that's Expensive!

Authors: Villanueva, Julián; Nueno, José Luis; Ziskind, Julie
Product Type: Cases
Source: IESE Business School
Publication Year: 2011

[This document has not yet been rated] 1191 views

Could Mr. Marchant continue to make Primark a UK success while at the same time adapting its unique business model to suit new geographies? Could he once and for all dispel the perennial controversy regarding Primark's one weak link: suppliers' use of cheap factory labor?

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The Company Behind The Brand: In Reputation We Trust

Rethinking Corporate Reputation

Author:
Product Type: Policy and Issue Reports
Source: Weber Shandwick
Publication Year: 2012

[This document has not yet been rated] 633 views

As consumers around the world have greater online access to a brand’s lineage, the influence of the brand "parent" or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards.

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The Drivers of Greenwashing

Authors: Delmas, Magali A.; Burbano, Vanessa Cuerel
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2011

[This document has not yet been rated] 837 views

The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation.

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Responsible Marketing

Author:
Product Type: Syllabi
Source: University of Jyväskylä
Publication Year: 2011

[This document has not yet been rated] 517 views

The course covers the issues related to responsible and ethical marketing and corporates' social and environmental responsibility from different viewpoints. The course starts with a premiss that companies arenot only responsible to their shareholders but also to society as a whole.

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Needs and Wants: Marketing in a Sustainable Society

Author:
Product Type: Syllabi
Source: Marlboro College
Publication Year: 2009

[This document has not yet been rated] 616 views

Defining needs and wants broadly – to include but not remain limited within a conventional marketing perspective – this course examines and works with the practical dimensions of designing, pricing, distributing, and informing/persuading stakeholders about a product or service.

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Environmental Marketing

Author: Milne, Tamar
Product Type: Syllabi
Source: University of British Columbia
Publication Year: 2011

[This document has not yet been rated] 617 views

Consumer awareness of environmental and sustainability issues has evolved from an emerging social movement to mainstream values. This course will challenge traditional associations between marketing and consumerism and explore how strategic marketing can create positive new alternatives for society.

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Buyer Behavior

Author: Spencer, Fredrika
Product Type: Syllabi
Source: Wake Forest University
Publication Year: 2011

[This document has not yet been rated] 478 views

Consumerism takes many forms. The intent of this course is to provide students with an understanding of the internal factors (affect and cognition) and the external factors (the environment) and their impact on consumer behavior.

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Consumerism and Social Issues

MKT 730: Consumerism and Social Issues

Author: Gupta, Pola
Product Type: Syllabi
Source: Wright State University
Publication Year: 2009

[This document has not yet been rated] 744 views

This course is a critical study of marketing concepts and practices as related to contemporary social issues in the American economy. Topics include: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, the role of government in consumer protection...

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Special Issue: Sustainability and Consumption

Author:
Product Type: Journal Articles
Source: Sustainability
Publication Year: 2011

[This document has not yet been rated] 652 views

It is clear that our current consumption patterns are producing environmental degradation that imperils future generations. More prudent resource consumption must replace over-consumption in the wealthier states and accompany growing consumption in the developing states. While these principles are widely-acknowledged, the path to a more sustainable future is still unclear. This special issue contains manuscripts that highlight research at the intersection of consumption and sustainability.

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