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YOUR SEARCH PRODUCED 447 MATCHES.      PAGE 7 of 45    Items 61-70 of 447    3 4 5 6 7 8 9 10 11 NEXT »
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The Drivers of Greenwashing

Authors: Delmas, Magali A.; Burbano, Vanessa Cuerel
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2011

[This document has not yet been rated] 801 views

The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation.

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Responsible Marketing

Author:
Product Type: Syllabi
Source: University of Jyväskylä
Publication Year: 2011

[This document has not yet been rated] 491 views

The course covers the issues related to responsible and ethical marketing and corporates' social and environmental responsibility from different viewpoints. The course starts with a premiss that companies arenot only responsible to their shareholders but also to society as a whole.

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Needs and Wants: Marketing in a Sustainable Society

Author:
Product Type: Syllabi
Source: Marlboro College
Publication Year: 2009

[This document has not yet been rated] 588 views

Defining needs and wants broadly – to include but not remain limited within a conventional marketing perspective – this course examines and works with the practical dimensions of designing, pricing, distributing, and informing/persuading stakeholders about a product or service.

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Environmental Marketing

Author: Milne, Tamar
Product Type: Syllabi
Source: University of British Columbia
Publication Year: 2011

[This document has not yet been rated] 594 views

Consumer awareness of environmental and sustainability issues has evolved from an emerging social movement to mainstream values. This course will challenge traditional associations between marketing and consumerism and explore how strategic marketing can create positive new alternatives for society.

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Buyer Behavior

Author: Spencer, Fredrika
Product Type: Syllabi
Source: Wake Forest University
Publication Year: 2011

[This document has not yet been rated] 457 views

Consumerism takes many forms. The intent of this course is to provide students with an understanding of the internal factors (affect and cognition) and the external factors (the environment) and their impact on consumer behavior.

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Consumerism and Social Issues

MKT 730: Consumerism and Social Issues

Author: Gupta, Pola
Product Type: Syllabi
Source: Wright State University
Publication Year: 2009

[This document has not yet been rated] 686 views

This course is a critical study of marketing concepts and practices as related to contemporary social issues in the American economy. Topics include: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, the role of government in consumer protection...

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Special Issue: Sustainability and Consumption

Author:
Product Type: Journal Articles
Source: Sustainability
Publication Year: 2011

[This document has not yet been rated] 638 views

It is clear that our current consumption patterns are producing environmental degradation that imperils future generations. More prudent resource consumption must replace over-consumption in the wealthier states and accompany growing consumption in the developing states. While these principles are widely-acknowledged, the path to a more sustainable future is still unclear. This special issue contains manuscripts that highlight research at the intersection of consumption and sustainability.

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Don't Buy This Jacket, Black Friday and the New York Times

Author:
Product Type: Essays and Concept Papers
Source: The Cleanest Line
Publication Year: 2011

[This document has not yet been rated] 949 views

Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”? Patagonia argues that businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.

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'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far?

Author: Knowledge@Wharton
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2011

[This document has not yet been rated] 834 views

How much data sharing is too much, especially when consumers are not given a say over how their data is used? And is the exploding availability of information actually making companies less adept at predicting consumer behavior?

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Nike Football: World Cup 2010 South Africa

Authors: Ofek, Elie; Johnson, Ryan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 1070 views

For the upcoming World Cup in South Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate responsibility and sustainability initiatives.

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