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YOUR SEARCH PRODUCED 463 MATCHES.      PAGE 7 of 47    Items 61-70 of 463    3 4 5 6 7 8 9 10 11 NEXT »
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Mobius Motors: Building an African Car

Authors: Sorensen, Jesper; Kennedy, Michael; Jorasch, Gina
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2012

[This document has not yet been rated] 800 views

Mobius Motors manufactures and sells low-cost cars in the Kenyan market. However, Mobius's fleet of vehicle is still currently very small, and the company faces many strategic challenges on both the demand and the supply side of the business.

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ideaForge: Mechanical Charger

Authors: Adhikari, Atanu; Deshmukh, Rama
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 950 views

ideaForge manufactured and sold two types of products: mechanical chargers and other conventional chargers such as bike chargers. The company faced two major challenges while running the business: how to market this innovative product to customers used to traditional mobile phone chargers, and whether the company should increase the product range or concentrate on existing products...

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The Promise of Impact Investing

Authors: Rangan, V. Kasturi; Appleby, Sarah; Moon, Laura
Product Type: Notes
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 730 views

This note provides an overview of the impact investing industry, a new and burgeoning field of investments seeking to create social and environmental benefits while also generating a financial return...

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School House

Author: Leipziger, Deborah
Product Type: Cases
Source: The Aspen Institute Business and Society Program
Publication Year: 2012

[This document has not yet been rated] 1554 views

Rachel Weeks knew that she had what it takes to be an entrepreneur. She had the vision, guts, intelligence, and ability to work hard. Most of all she had a very good idea: to create School House, a clothing company that would pay workers a living wage. After several years of partnership with suppliers in Sri Lanka, School House faced severe challenges. Rachel decided to manufacture all of the School House product line in the United States. Will School House be able to continue its policy of paying a living wage in U.S.-based factories?

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American Apparel: Unwrapping Ethics

Authors: Cotte, June; Lee, Seung Hwan (Mark); Schuette, Brittany
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1240 views

American Apparel has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising...

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Can You Hear Me Now? Learning from Customer Stories

Authors: Gorry, G. Anthony; Westbrook, Robert A.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2011

[This document has not yet been rated] 683 views

Few managers and even fewer executives hear customers speak, in their own words and ways, about the company's products and services. Yet these stories may suggest enhanced customer service, better products, and organizational innovation; indeed, a number of companies have shown that the value of attentiveness to customer stories can be great.

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Why Every Company Needs a CSR Strategy and How to Build It

Authors: Rangan, Kash; Chase, Lisa A.; Karim, Sohel
Product Type: Research Notes / Working Papers
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 1336 views

Despite certain criticisms, more and more companies in the world practice some form of corporate social responsibility. This paper offers a pragmatic alternative framework for CSR with a view towards developing its practice in an evolutionary way.

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Netflix: The Public Relations Box Office Flop

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1140 views

On the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix, became witness to growing public discontent and media criticism...

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Walmart Sustainability Through Lightbulbs: Flickering Out?

Authors: Moore, Marian C.; Norton, Tucker
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 2012

[This document has not yet been rated] 860 views

Walmart had much more work ahead in positioning and pricing CFLs to make them a viable presence in the lighting category. A public failure here could cause Walmart to lose momentum in the greening of its brand. Was the issue a matter of product, price, promotion, or positioning?

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Speeding Ahead to a Better Place

Authors: Ofek, Elie; Wagonfeld, Alison Berkley
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 1105 views

Shai Agassi, CEO of Better Place, is in the midst of planning a paradigm shift in clean transportation. In an attempt to wean the world from using gasoline-powered vehicles, his company is playing the role of innovator and integrator for new vehicles, charging spots, and battery switch stations.

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