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YOUR SEARCH PRODUCED 479 MATCHES.      PAGE 7 of 48    Items 61-70 of 479    3 4 5 6 7 8 9 10 11 NEXT »
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Barilla Pasta: A Company In Hot Water

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 1551 views

On September 26, 2013, the chief executive officer of the world-leading pasta manufacturer, the Barilla Group, was challenged with a precarious situation. A day earlier, during an interview on an Italian radio show, the company chairman made a series of anti-gay remarks when asked why the company did not feature advertisements with gay families...

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Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity

Author: Sharen, Colleen
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 1075 views

Since the 2010 earthquake, the executive director of the Foundation for International Development Assistance (FIDA) had been managing exploding demand for economic development from Haitians, the international development community and from individual Canadians...

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Cult Girl: Responsible Management and Self-Management of Subjectivity at Work

Authors: Johnsen, Rasmus; Baharlooie, Navid
Product Type: Cases
Source: Copenhagen Business School
Publication Year: 2013

[This document has not yet been rated] 1274 views

Cult arranged team-building courses designed to help the girls prepare for the job. The girls had to manage dealing with drunken guys and jealous girlfriends, but most importantly, they had to master the difficult art of flirting for just long enough for the guys to believe that the Cult Girls were interested in them, and end up with a Cult product in their hands, without going any further than that. Yet how far should you go to sell a product? At what personal cost? How far could the Cult management responsibly go in their training- and management-methods? And was Cult crossing the limits in their marketing of the product?

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Mountain Dew: The Most Racist Soft-drink Commercial in History?

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 905 views

PepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew–drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men...

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Abercrombie & #Fitchthehomeless

Authors: Robson, Karen; Campbell, Colin; Cohen, Justin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 1128 views

In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced...

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School House: Teaching Note

Author: Leipziger, Deborah
Product Type: Notes
Source: The Aspen Institute Business and Society Program
Publication Year: 2012

[This document has not yet been rated] 764 views

This Teaching Note is designed to be used with the case School House.

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All Good Bananas: Selling the FairTrade Message

Authors: Collins, Eva; Kearins, Kate; Tregigda, Helen; Bowden, Steve
Product Type: Cases
Source: University of Waikato; Auckland University of Technology
Publication Year: 2013

[This document has not yet been rated] 766 views

In June 2012, serial ecopreneur, Chris Morrison, was wondering just how many All Good Bananas he could sell into banana-hungry New Zealand. From trials bringing Fairtrade bananas to New Zealand in 2008, All Good Bananas had grown to take 5% of the market share in a fiercely competitive industry dominated by large multi-national corporations with a legacy of poor environmental and social practices in the countries where the bananas were grown.

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Madécasse: Competing with a 4x Fairtrade Business Model

Authors: Marshall, Scott; Brown, Darrell; Sakarias, Bex; Cai, Min
Product Type: Cases
Source: Portland State University
Publication Year: 2013

[This document has not yet been rated] 974 views

Brett Beach and Tim McCollum, co-founders of Madécasse, spent two years as Peace Corps volunteers in Madagascar. During that time, they fell in love with the country and its people. Recognizing the need of the Malagasy for stable jobs and fair wages and the connection between poverty and environmental destruction, Brett and Tim discussed possibilities for a social enterprise in the country.

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Can You Have Your Steak and Eat It Too?

Authors: Osland, Asbjorn; Clinch, Nanette
Product Type: Cases
Source: San Jose State University
Publication Year: 2013

[This document has not yet been rated] 618 views

Grass fed beef appealed to some consumers for perceived health benefits and it also seemed sustainable in the eyes of those ranchers choosing the green approach to meat production. The J Bar L Ranch and the Twodot Land and Livestock Company (TLLC) marketed meat products under the brand Yellowstone Grassfed Beef (YGB). One could assume the J Bar L Ranch didn’t experience the same bottom line pressure as other ranches but the TLLC had to survive economically as a family farm. Was it viable commercially?

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How Can BPI Restore Consumer Confidence in Pink Slime?

Author: Osland, Asbjorn
Product Type: Cases
Source: San Jose State University
Publication Year: 2013

[This document has not yet been rated] 799 views

Beef Products Inc. (BPI) had developed a process of extracting the residual meat from cuttings. Lean finely textured beef (LFTB) resulted that was nutritious in terms of protein content but prone to contamination because it was made from cuttings. Social media portrayed LFTB as “pink slime.” Demand for BPI’s LFTB fell due to the “yuck” factor of “pink slime” and the company laid off 700 personnel at three of its plants...

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