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Buyer Behavior

Author: Spencer, Fredrika
Product Type: Syllabi
Source: Wake Forest University
Publication Year: 2011

[This document has not yet been rated] 418 views

Consumerism takes many forms. The intent of this course is to provide students with an understanding of the internal factors (affect and cognition) and the external factors (the environment) and their impact on consumer behavior.

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Consumerism and Social Issues

MKT 730: Consumerism and Social Issues

Author: Gupta, Pola
Product Type: Syllabi
Source: Wright State University
Publication Year: 2009

[This document has not yet been rated] 616 views

This course is a critical study of marketing concepts and practices as related to contemporary social issues in the American economy. Topics include: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, the role of government in consumer protection...

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Special Issue: Sustainability and Consumption

Author:
Product Type: Journal Articles
Source: Sustainability
Publication Year: 2011

[This document has not yet been rated] 591 views

It is clear that our current consumption patterns are producing environmental degradation that imperils future generations. More prudent resource consumption must replace over-consumption in the wealthier states and accompany growing consumption in the developing states. While these principles are widely-acknowledged, the path to a more sustainable future is still unclear. This special issue contains manuscripts that highlight research at the intersection of consumption and sustainability.

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Don't Buy This Jacket, Black Friday and the New York Times

Author:
Product Type: Essays and Concept Papers
Source: The Cleanest Line
Publication Year: 2011

[This document has not yet been rated] 777 views

Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”? Patagonia argues that businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.

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'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far?

Author: Knowledge@Wharton
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2011

[This document has not yet been rated] 782 views

How much data sharing is too much, especially when consumers are not given a say over how their data is used? And is the exploding availability of information actually making companies less adept at predicting consumer behavior?

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Nike Football: World Cup 2010 South Africa

Authors: Ofek, Elie; Johnson, Ryan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 1006 views

For the upcoming World Cup in South Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and engage in corporate responsibility and sustainability initiatives.

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Aravind Eye Care System: Providing Total Eye Care to the Rural Population

Authors: Velayudhan, Sanal Kumar; Sundaram, R. Meenakshi; Thulasiraj, R. D.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1191 views

Aravind is the largest eye care provider in the world and has pioneered many process innovations that have reduced the cost of eye treatment substantially. The case deals with poor acceptance of the eye care service by the rural population in the south Indian state of Tamil Nadu.

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Positioning and Marketing your Company – Internal and External Customers

Author: Scott, Sid
Product Type: Multimedia
Source: The Beyster Institute; University of Wisconsin-Madison
Publication Year: 2011

[This document has not yet been rated] 917 views

This presentation and accompanying worksheet discuss ways to clarify and refine your company’s value proposition, for both employee owned and other firms. It outlines ways to position your brand both internally and externally, gives examples of existing company approaches, and focuses on customer collaboration, strategic growth, and customer development.

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Pepsi Canada: The Pepsi Refresh Project

Authors: Thomson, Matthew; Mark, Ken
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1036 views

Pepsi Canada has developed and launched the Refresh Project, a campaign to fund socially beneficial ideas developed by individuals, businesses and non-profit organizations. While Pepsi Canada management has been very supportive of the initial cycle, an analyst is wondering how this corporate social responsibility initiative will have an effect on the bottom line.

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Health Insurance to the Base of the Pyramid

Authors: B.P., Suresh; Asokan, S.R.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1033 views

The case describes a unique insurance scheme designed with the aim of extending basic health coverage to the “base-of-the-pyramid” population at an affordable premium.

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