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YOUR SEARCH PRODUCED 466 MATCHES.      PAGE 7 of 47    Items 61-70 of 466    3 4 5 6 7 8 9 10 11 NEXT »
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Books for Change: Reorienting Business and Marketing Strategies

Authors: Singh, Davinder; Kalia, Vinod
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 709 views

Books for Change (BfC), a small publisher, produces books that focus on the social sector. ActionAid has provided financial support to BfC by covering its operating losses; however, it now needs to allocate greater funds to its own development activities and, therefore, has asked BfC to become financially independent. BfC needs to prepare the strategy and plan for making BfC profitable...

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Wal-Mart in China 2012

Authors: Farhoomand, Ali F.; Garrett, Linda Holland
Product Type: Cases
Source: University of Hong Kong
Publication Year: 2012

[This document has not yet been rated] 1034 views

In this updated case on Wal-Mart, the world's largest retailer, the company remains actively committed to rolling out and refining its Every Day Low Price strategy across China, while making smaller, yet important strides to be locally relevant to its Chinese consumers...

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H-E-B: Creating a Movement to Reduce Obesity in Texas

Authors: Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 853 views

In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. What CEO Craig Boyan had in mind was creating a state-wide healthy-living movement in Texas, where obesity was high relative to other states in the U.S. But how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with.

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Mobius Motors: Building an African Car

Authors: Sorensen, Jesper; Kennedy, Michael; Jorasch, Gina
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2012

[This document has not yet been rated] 849 views

Mobius Motors manufactures and sells low-cost cars in the Kenyan market. However, Mobius's fleet of vehicle is still currently very small, and the company faces many strategic challenges on both the demand and the supply side of the business.

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ideaForge: Mechanical Charger

Authors: Adhikari, Atanu; Deshmukh, Rama
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 991 views

ideaForge manufactured and sold two types of products: mechanical chargers and other conventional chargers such as bike chargers. The company faced two major challenges while running the business: how to market this innovative product to customers used to traditional mobile phone chargers, and whether the company should increase the product range or concentrate on existing products...

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The Promise of Impact Investing

Authors: Rangan, V. Kasturi; Appleby, Sarah; Moon, Laura
Product Type: Notes
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 761 views

This note provides an overview of the impact investing industry, a new and burgeoning field of investments seeking to create social and environmental benefits while also generating a financial return...

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School House

Author: Leipziger, Deborah
Product Type: Cases
Source: The Aspen Institute Business and Society Program
Publication Year: 2012

[This document has not yet been rated] 1639 views

Rachel Weeks knew that she had what it takes to be an entrepreneur. She had the vision, guts, intelligence, and ability to work hard. Most of all she had a very good idea: to create School House, a clothing company that would pay workers a living wage. After several years of partnership with suppliers in Sri Lanka, School House faced severe challenges. Rachel decided to manufacture all of the School House product line in the United States. Will School House be able to continue its policy of paying a living wage in U.S.-based factories?

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American Apparel: Unwrapping Ethics

Authors: Cotte, June; Lee, Seung Hwan (Mark); Schuette, Brittany
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1288 views

American Apparel has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising...

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Can You Hear Me Now? Learning from Customer Stories

Authors: Gorry, G. Anthony; Westbrook, Robert A.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2011

[This document has not yet been rated] 711 views

Few managers and even fewer executives hear customers speak, in their own words and ways, about the company's products and services. Yet these stories may suggest enhanced customer service, better products, and organizational innovation; indeed, a number of companies have shown that the value of attentiveness to customer stories can be great.

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Why Every Company Needs a CSR Strategy and How to Build It

Authors: Rangan, Kash; Chase, Lisa A.; Karim, Sohel
Product Type: Research Notes / Working Papers
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 1407 views

Despite certain criticisms, more and more companies in the world practice some form of corporate social responsibility. This paper offers a pragmatic alternative framework for CSR with a view towards developing its practice in an evolutionary way.

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