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YOUR SEARCH PRODUCED 476 MATCHES.      PAGE 7 of 48    Items 61-70 of 476    3 4 5 6 7 8 9 10 11 NEXT »
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Mountain Dew: The Most Racist Soft-drink Commercial in History?

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 856 views

PepsiCo faces criticism after releasing a series of online advertisements for Mountain Dew that featured an angry Mountain Dew–drinking goat, a battered white woman on crutches and the goat in a police lineup of all black men...

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Abercrombie & #Fitchthehomeless

Authors: Robson, Karen; Campbell, Colin; Cohen, Justin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 1079 views

In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced...

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School House: Teaching Note

Author: Leipziger, Deborah
Product Type: Notes
Source: The Aspen Institute Business and Society Program
Publication Year: 2012

[This document has not yet been rated] 738 views

This Teaching Note is designed to be used with the case School House.

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All Good Bananas: Selling the FairTrade Message

Authors: Collins, Eva; Kearins, Kate; Tregigda, Helen; Bowden, Steve
Product Type: Cases
Source: University of Waikato; Auckland University of Technology
Publication Year: 2013

[This document has not yet been rated] 731 views

In June 2012, serial ecopreneur, Chris Morrison, was wondering just how many All Good Bananas he could sell into banana-hungry New Zealand. From trials bringing Fairtrade bananas to New Zealand in 2008, All Good Bananas had grown to take 5% of the market share in a fiercely competitive industry dominated by large multi-national corporations with a legacy of poor environmental and social practices in the countries where the bananas were grown.

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Madécasse: Competing with a 4x Fairtrade Business Model

Authors: Marshall, Scott; Brown, Darrell; Sakarias, Bex; Cai, Min
Product Type: Cases
Source: Portland State University
Publication Year: 2013

[This document has not yet been rated] 915 views

Brett Beach and Tim McCollum, co-founders of Madécasse, spent two years as Peace Corps volunteers in Madagascar. During that time, they fell in love with the country and its people. Recognizing the need of the Malagasy for stable jobs and fair wages and the connection between poverty and environmental destruction, Brett and Tim discussed possibilities for a social enterprise in the country.

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Can You Have Your Steak and Eat It Too?

Authors: Osland, Asbjorn; Clinch, Nanette
Product Type: Cases
Source: San Jose State University
Publication Year: 2013

[This document has not yet been rated] 599 views

Grass fed beef appealed to some consumers for perceived health benefits and it also seemed sustainable in the eyes of those ranchers choosing the green approach to meat production. The J Bar L Ranch and the Twodot Land and Livestock Company (TLLC) marketed meat products under the brand Yellowstone Grassfed Beef (YGB). One could assume the J Bar L Ranch didn’t experience the same bottom line pressure as other ranches but the TLLC had to survive economically as a family farm. Was it viable commercially?

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How Can BPI Restore Consumer Confidence in Pink Slime?

Author: Osland, Asbjorn
Product Type: Cases
Source: San Jose State University
Publication Year: 2013

[This document has not yet been rated] 775 views

Beef Products Inc. (BPI) had developed a process of extracting the residual meat from cuttings. Lean finely textured beef (LFTB) resulted that was nutritious in terms of protein content but prone to contamination because it was made from cuttings. Social media portrayed LFTB as “pink slime.” Demand for BPI’s LFTB fell due to the “yuck” factor of “pink slime” and the company laid off 700 personnel at three of its plants...

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Overdressed: The Shockingly High Cost of Cheap Fashion

Author: Cline, Elizabeth L.
Product Type: Books / Book Chapters
Source: Portfolio Hardcover
Publication Year: 2012

[This document has not yet been rated] 979 views

Cheap fashion has fundamentally changed the way most Americans dress. But what are we doing with all these cheap clothes? And more important, what are they doing to us, our society, our environment, and our economic well-being?

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Under The Label: Sustainable Seafood

Authors: Zwerdling, Daniel; Williams, Margot
Product Type: Magazine / Newspaper Articles; Multimedia
Source: NPR
Publication Year: 2013

[This document has not yet been rated] 950 views

An NPR Special Series of reports on sustainable seafood, including issues around labeling, certification, and the challenges of the Marine Stewardship Council system.

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Gary Hirshberg and Stonyfield Farm

Authors: Koehn, Nancy F.; Khan, Nora N.; Legris, Elizabeth
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 894 views

This is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. Throughout, readers will encounter the challenges that Hirshberg, his colleagues and his family confronted as they (all) worked to create a business with a firm commitment to both sustainability and high quality...

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