Supply Chain Trust: The Catalyst for Collaborative Innovation

Authors: Fawcett, Stanley E.; Jones, Stephen L.; Fawcett, Amydee M.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2012

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Without a foundation of trust, collaborative alliances can neither be built nor sustained. In this article we develop a definition of collaborative trust, describe a trust maturity framework, and discuss the competitive power of trust.

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