Wastewater Recycling: Public Relations for a Controversial Technology

Authors: Shotts, Kenneth W.; Jhina, Ashish; Hoyt, David W.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2012

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Recycling wastewater into potable water is attractive in many situations. However, this alternative has not always been successful-in some cases, public opposition has defeated recycling plans, while public concerns have been successfully addressed in others. This case gives an overview of water supply issues and examples of successful and unsuccessful attempts to implement recycling programs.

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