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Industry: Food, Beverage, and Tobacco Manufacturing
YOUR SEARCH PRODUCED 270 MATCHES. PAGE 1 of 28 Items 1-10 of 270
Coca Cola India
Authors: Kaye, Jennifer; Argenti, Paul A.
Product Type: Cases
Source: Arthur W. Page Society
Publication Year: 2005
On August 5, 2003, The Center for Science and Environment, an NGO in India, attacked the safety of Coca-Cola India's products in a press release titled "Twelve Major Drink Brands Sold in and around Delhi Contain a Deadly Cocktail of Pesticide Residues." Though Coke was well within the Indian government's legal limits for pesticide residue in beverages, Coke India CEO Sanjiv Gupta had to decide on the most effective communication strategy to restore public trust and had to weigh a larger policy decision at the same time...
Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive
Author: Theroux, John
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1991
Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success...
The Social Responsibility of Business is to Increase its Profits
Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970
"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise
McDonald's in India
Author: Dash, Kishore
Product Type: Cases
Source: Thunderbird School of Global Management
Publication Year: 2005
Faculty Rating: 
[1 Faculty Rating] 6841 views
McDonald's relative success in India has several important lessons for global multinational corporations that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork and prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success?
Whole Foods Market's Growth Strategies and Future Prospects
Author: Regani, S
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007
This case is meant for MBA / PGDBM students and is designed to be part of the strategy and general management curriculum. The teaching note includes the abstract, teaching objectives and methodology, assignment questions, analysis, feedback of case discussion and suggested readings and references.
RJR Nabisco
Author: Ruback, Richard S.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
This case gives students the opportunity to explore issues facing the board of directors in a leveraged buyout...
Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives
Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004
Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...
McDonald's: Is China Lovin' It?
Authors: Ko, Stephen; Woo, Claudia H.L.
Product Type: Cases
Source: Asia Case Research Centre, The University of Hong Kong
Publication Year: 2009
McDonald's, the world-famous American fast food franchisor, entered mainland China in 1990, when Chinese franchise law did not even exist. Would McDonald's be able to sustain its momentum as China transformed into a developed nation?
Odwalla, Inc. and the E. Coli Outbreak (A, B, C)
Author: Lawrence, Anne T.
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Winter, 1999; The Laurier Institute
Publication Year: 1999
Odwalla, Inc., a leading producer of fresh fruit and vegetable based beverages in the Western United States and Canada, was faced with a crisis in October 1996 when it learned that an outbreak of E. coli poisoning had apparently been caused by its unpasteurized apple juice products...
Beech-Nut Nutrition Corporation (A1)
Author: Paine, Lynn S.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2003
The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated...
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