Marketing that Matters

Authors: Conley, Chip; Friedenwald-Fishman, Eric
Product Type: Books / Book Chapters
Source: Berrett-Koehler Publishers
Publication Year: 2006

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Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word — it's the key to advancing both business ideals and the bottom line...

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