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Alphabet Energy: Thermoelectrics and Market Entry

Authors: Alexander, Beverly; Boscoe, Adam; Cabot, Mason; Dawsey, Philip; Barreau, Luc Emmanuel; Griffith, Russell
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2012

[This document has not yet been rated] 528 views

Alphabet Energy was founded in 2009 with a new thermoelectric technology that had the potential to advance energy efficiency by recovering heat wasted in combustion and mechanical processes. By 2010, Alphabet was facing its biggest challenge yet-how to select its initial market.

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San Leon Energy: Hydraulic Fracturing in Poland

Authors: Rice, Condoleezza; Zegart, Amy; Myers, Astasia S.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2012

[This document has not yet been rated] 551 views

San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To reach these reserves, San Leon needed to use a technique called hydraulic fracturing ("fracking”). The Polish government supported fracking…. Yet in 2011 and 2012, environmental protests worldwide grew, causing several countries, including Bulgaria, France, Ireland, Romania, and parts of Germany, Switzerland, and the United Kingdom to issue temporary fracking bans.

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d.light: Selling Solar to the Poor

Authors: Sorensen, Jesper; Kennedy, Michael; Jorasch, Gina
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2012

[This document has not yet been rated] 842 views

D.light is one of the leading manufacturers of solar powered lighting technology specifically designed for use by the world's poorest, bottom of the pyramid customers. Having sold over 7 million lights since 2007, the company has been relatively successful. However, sales to the very poorest customers have failed to reach penetration levels desired by management, and the company is currently struggling with an array of marketing techniques and strategies specifically targeting this historically difficult customer segment.

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EnerNOC: DemandSMART

Authors: Toffel, Michael W.; Fabrizio, Kira; van Sice, Stephanie
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 522 views

EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess capacity to electric utilities. The case enables students to evaluate the EnerNOC's business model—including its environmental implications—and the potential impact of fracking on its business...

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DONG Energy: Clean and Reliable Energy

Authors: Bower, Joseph L.; Corsi, Elena
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 644 views

The head of Denmark's largest energy group ponders how to use their limited resources to advance the delivery of clean and reliable energy...

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Green-Tech: Bio-fuels High Growth Strategy

Authors: Berruti, Federico M.; Liu, Heng-Yih (Gordon)
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1048 views

Green-Tech, a Canadian company founded in 2006, was dedicated to developing, manufacturing and marketing portable and stationary systems for the production of bio-oils and bio-char from biomass residues and wastes. Although quite well-positioned and focused, Green-Tech has to deal with relationships with large companies such as Shell that in effect control a large and complete supply chain of oil-related business, as well as small firms and clients that are unable to manage their waste effectively...

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Envision Charlotte: Building an Energy Cluster

Author: George, William W.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 673 views

On October 28, 2011, 1,500 people, including many civic and business leaders, gathered outdoors in a Charlotte, North Carolina city square to celebrate the launch of Envision: Charlotte, a first-in-the-nation smart grid plan aimed at reducing energy use in the central business district. The initiative called for a 20% reduction in energy consumption in the city while promoting the region's burgeoning energy sector by attracting green-minded companies...

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Verengo Solar Plus!

Authors: Sahlman, William A.; Lassiter, Joseph B.; Kind, Liz
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 781 views

Aided by favorable regulatory changes and a consumer financing partnership, Verengo's solar business took off and became the company's primary focus. Eager to expand to markets outside of Southern California, Verengo's owners knew that they had to carefully assess the firm's many opportunities and tightly manage its growth.

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Sykue Bioenergya

Author: Hiatt, Shon R.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2011

[This document has not yet been rated] 1068 views

It was a hot, fall day in May 2011. The three founders of Sykué Bioenergya had traveled 1500 kilometers from São Paulo, Brazil to inspect their company's 30-­megawatt biomass power plant, which had become operational six months earlier. While they had experienced a number of problems in starting their company, they had addressed many of them. However, they had now reached a crossroads...

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Husk Power Systems: Scaling Up a Start-Up

Authors: Chao, Raul O.; Sinha, Manoj
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 2011

[This document has not yet been rated] 752 views

Since 2007, HPS has installed 60 mini power plants that power 25,000 households in more than 250 villages, impacting the lives of approximately 150,000 people in rural India. This case details the operational and strategic challenges associated with scaling up HPS...

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