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Orsa Group: The Challenge of Sustainable Development in the Amazon

Authors: Fischer, Rosa Maria; Zylbersztajn, Decio; Pires, Joao Teixeira; Mendonca, Luciana Rocha de
Product Type: Cases
Source: Harvard Business School
Publication Year: 2004

[This document has not yet been rated] 1396 views

More than a mere social welfare action branch, the Orsa Foundation became a priority within company operations.

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Natura-Ekos

From the Forest to Cajamar

Authors: Fischer, Rosa Maria; Casado, T.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2003

[This document has not yet been rated] 1330 views

When it launched the Ekos product line, Natura drove social responsibility to the core of its business. Instead of simply buying the raw materials from traditional indigenous communities, Natura built a partnership with these communities to share with them the economic benefits resulting from responsible resource exploration.

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Education & Participation Award: ITAU- CENPEC-UNICEF Partnership

Authors: Fischer, Rosa Maria; Eboli, M
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2003

[This document has not yet been rated] 906 views

Banco Itau was founded in 1945 and is the second largest private bank in Brazil. As part of its social responsibility strategy, it has created a Community Assistance Program aimed at projects in education and health...

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Natura and Matilde

Friendly Neighbors

Authors: Fischer, Rosa Maria; Casado, Tania
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2003

[This document has not yet been rated] 798 views

Natura is a company in the personal care, health, and make-up industry in Brazil. The company made sporadic contributions to the communities surrounding its manufacturing plants and office premises, including the Matilde Maria Cremm public school. By 1992, however, Natura's management was not satisfied with the relationship and approached their school counterparts to propose a new kind of relationship that would make the school to become a transformation agent in its community.

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Reciclare: Rethinking the Future

Authors: Fischer, Rosa Maria; Da Rocha Borba, Paulo; Bose, Monica; Schoenmaker de Pedreira, Luana
Product Type: Cases
Source: Social Enterprise Knowledge Network
Publication Year: 2009

[This document has not yet been rated] 599 views

In 2006, Reciclare, an association of scavengers of paper, cardboard and reusable materials founded by formerly homeless people from the city of Guariní, celebrated its 16th anniversary. Despite the experience it had gained over this time, its sustainability still faced countless challenges.

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Samarco: The Role of Businesses in Empowering People

Authors: Fischer, Rosa Maria; Borba, Paulo Da Rocha Ferreira; Mendonca, Luciana Rocha de; Bose, Monica; Novaes, Elidia Maria
Product Type: Cases
Source: Social Enterprise Knowledge Network
Publication Year: 2011

[This document has not yet been rated] 478 views

Samarco’s Environment Manager proposed a new social program for the mining company. This program had broad objectives: to improve the company's image; to involve the communities in the preparation of sustainable social-environmental projects and to build a network of partners for meeting local demands and proceeding with development actions after the end of the company's involvement in the Program. Fierce internal controversies culminated in a dilemma as to whether or not the company's way of operating socially should be changed.

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