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Author: Wesley, David T.A.
YOUR SEARCH PRODUCED 15 MATCHES. PAGE 1 of 2 Items 1-10 of 15
"Hips Feel Good" - Dove's Campaign for Real Beauty
Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007
In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.
Monsanto Europe (A, B)
Authors: Wesley, David T.A.; Lane, Henry W.; Spital, Francis
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
Monsanto, one of the world's largest producers of commodity chemicals, had decided to focus its operations on the biotechnology and pharmaceutical industries. The first shipment of genetically modified soybeans arrived in Europe in November of 1996...
Killer Coke
Authors: Lane, Henry W.; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007
The CEO of Coca-Cola is faced with increasing criticism over the company's handling of alleged human rights abuses in Columbia. In response to a grass roots protest movement, the company has undertaken an audit of its bottling plants in Columbia and launched a public relations campaign aimed at refuting accusations of human rights violations.
Citibank Mexico Team: The Salinas Accounts
Authors: Lane, Henry W.; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2005
The head of a bank's Mexico Team must consider her options when confronted with the task of aiding in the arrest of one of her clients. She had just returned from Switzerland, where Swiss narcotics agents were encouraging her to lay a trap for the wife of one of her clients, the brother of a former Mexican president, who had been arrested in Mexico a few months earlier on charges of murder, illegal enrichment, and laundering money for the Mexican drug cartel...
Launch of the Ford Fiesta Diesel
Authors: Spital, Francis; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2010
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The case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices.
The Credit Suisse Christian Values Fund
Authors: Wesley, David T.A.; Roth, Alexandra
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
A Swiss Catholic investor is faced with a decision on how to invest her savings in a socially responsible way. She learns of a new fund offered by Credit Suisse that purports to invest according to Christian values and principles. The case provides a forum for the discussion of business ethics, religion in the workplace, and the history of ethical funds and ethical investing.
Arla Foods and the Cartoon Crisis (A, B, C)
Authors: Lane, Henry W.; Sondergaard, Mikael; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2010
After a Danish newspaper publishes cartoons depicting the Prophet Muhammad, consumers across the Middle East decide to boycott Danish goods. Arla Foods (Arla) is one of Europe's largest dairy companies. Suddenly, it finds itself caught in the middle of a crisis that appears to be beyond its control.
Statoil Iran
Authors: Lane, Henry W.; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
Less than one year after being awarded a contract to develop one of the world's largest offshore petroleum fields, Statoil's future in Iran appeared to be in jeopardy. Statoil was at the center of a corruption investigation that had resulted in the resignations of three of the company's top executives, including its CEO...
Religion in the Workplace: The British Airways Cross Controversy
Authors: Roth, Alexandra; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
British Airways takes a strictly secular approach to religion in the workplace, banning any outward symbols of faith. One employee who originally complied with the ban protested after she found out that the company had made accommodations to other faiths, such as allowing Sikhs to wear turbans.
Asis Electronics
Authors: Lane, Henry W.; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
After the controller for Asis Electronics is asked to sign the annual compliance document, he must decide whether or not to report suspected irregularities...
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