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The Emerging Era of Customer Advocacy

Author: Urban, Glen L.
Product Type: Journal Articles
Source: MIT Sloan Management Review, Winter, 2004
Publication Year: 2004

[This document has not yet been rated] 2183 views

For decades, companies relied on push marketing to sell their products and services. Then, in the 1990s, the emphasis shifted to relationship marketing, as slogans such as "delight your customers" became the mantra of many marketers. But those tactics have been losing their effectiveness, particularly as the power of customers continues to grow...

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Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success

Authors: Hewlett, Sylvia A.; Buck Luce, Carolyn
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2005

[This document has not yet been rated] 2179 views

Most professional women step off the career fast track at some point. With children to raise, elderly parents to care for, and other pulls on their time, these women are confronted with one off-ramp after another...

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Serving the World's Poor, Profitably

Authors: Prahalad, C.K.; Hammond, Allan
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2002

[This document has not yet been rated] 2178 views

By stimulating commerce and development at the bottom of the economic pyramid, multinationals could radically improve the lives of billions of people and help create a more stable, less dangerous world...

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Strategy's strategist: An interview with Richard Rumelt

A giant in the field of strategy ruminates on strategic planning, diversification and focus, and the role of the CEO.

Authors: Lovallo, Dan P.; Mendonca, Lenny T.
Product Type: Journal Articles; Interviews
Source: The McKinsey Quarterly
Publication Year: 2007

[This document has not yet been rated] 2178 views

A giant in the field of strategy ruminates on strategic planning, diversification and focus, and the role of the CEO...

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Why Don’t Consumers Consume Ethically?

Authors: Eckhardt, Giana; Devinney, Timothy; Belk, Russel
Product Type: Journal Articles
Source: Journal of Consumer Behaviour
Publication Year: 2010

[This document has not yet been rated] 2173 views

Many consumers profess to want to avoid unethical offerings in the marketplace yet few act on this inclination. This study investigates the nature of the rationales and justifications used by consumers to make sense of this discrepancy.

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Turning Gadflies into Allies

(Externalities Example 1: Resources and Pollution)

Author: Yaziji, Michael
Product Type: Journal Articles
Source: Harvard Business School Publishing
Publication Year: 2004

[This document has not yet been rated] 2151 views

Multinational companies are the driving force behind globalization, but they are also the source of many of its most painful consequences...

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Wa, Guanxi, and Inhwa

Managerial Principles in Japan, China, and Korea

Author: Alston, John P.
Product Type: Journal Articles
Source: Business Horizons, Indiana University
Publication Year: 1989

[This document has not yet been rated] 2135 views

Western observers of global business, impressed with how much Asian cultures differ from those of North America and Europe, tend to think of Japan, China, and Korea as practicing much the same forms of business relationships. But although East Asian cultures have in common an emphasis on personal relationships as the foundation of business practices, the forms and values of these relationships differ markedly among the Japanese, Chinese, and Koreans...

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Worker Representation on Boards of Directors

A Study of Competing Roles

Authors: Hammer, Tove H; Currall, Steven C.; Stern, Robert N.
Product Type: Journal Articles
Source: Industrial and Labor Relations Review, Vol. 44, No. 4 (Jul., 1991), pp. 661-680
Publication Year: 1991

[This document has not yet been rated] 2134 views

The study examines worker representation on boards of directors as a form of employee participation in organizational decision-making in 14 U.S. firms in the early 1980s. The authors develop a model of worker director role definitions and role performance to explain how opposition by managers and conventional board directors to labor advocacy on the board can make worker directorships ineffective labor voice mechanisms when other structures of participation are absent in a firm.

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Managing Responsibility: What Can be Learned from the Quality Movement?

Authors: Waddock, Sandra; Bodwell, Charles
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 2132 views

For global companies that implement their codes of conduct within long supply chains, managing responsibility is increasingly starting to resemble managing quality...

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Why Didn’t We Know?

Author: Hasson, Ralph
Product Type: Journal Articles
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 2103 views

A whistle-blower’s lawsuit alerts Galvatrens to deep flaws in its system for uncovering misconduct. How should management and the board respond?

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