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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe

Authors: Laidler-Kylander, Nathalie; Strauss, Steven; Winig, Laura
Product Type: Cases
Source: Harvard Kennedy School
Publication Year: 2015

[This document has not yet been rated] 142 views

This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, price, place and promotion)-to allow students to compare and contrast the cities' opportunities and challenges. The protagonist in each city is charged with using the marketing mix to help his or her city reach its goals…

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CRESUS: Preventing Problem Debt and Over-Indebtedness through a High Social Impact Hybrid Model with La Banque Postale

Authors: Angot, Jacques; Plé, Loïc
Product Type: Cases
Source: IESEG School of Management
Publication Year: 2015

[This document has not yet been rated] 151 views

The case aims to illustrate to what extent a Hybrid Value Chain (HVC) - a concept created by Ashoka (the world’s largest network of social entrepreneurs) and detailed by Drayton and Budinich in a 2010 Harvard Business Review paper - answers both economic and social issues that neither non-profit nor for-profit organisations alone can solve…

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Need over Want: The Savar Story

Authors: Khan, Zeenath Reza; Rodrigues, Gwendolyn
Product Type: Cases
Source: University of Wollongong in Dubai
Publication Year: 2014

[This document has not yet been rated] 207 views

The staggering loss of life from the collapse of a building complex housing five export-quality garment factories in Bangladesh brings to light the multi-national apparel brands' failure…

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Honeywell and the Great Recession (A, B)

Authors: Sucher, Sandra J.; Winterberg, Susan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2014

[This document has not yet been rated] 231 views

CEO Dave Cote spent six years turning around an ailing Honeywell and in 2008 Cote and his team face a new challenge: how to respond to the Great Recession. With a fall-off in demand, Cote and the team must decide how to enact spending cuts in all parts of the business…

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P-Cards

Author: Halfond, Jay A.
Product Type: Cases
Source: Boston University
Publication Year: 2015

[This document has not yet been rated] 118 views

Michael Cannon - a fictional dean at a major US university - learns that two of his employees might have been misusing their corporate credit card for personal purchases. This case provides students and faculty with a context to explore ethical decision-making within a complex organization, and to evaluate how a middle-manager - caught in the middle of his own judgment and that of others - tries to navigate his way through a delicate, risky, high profile situation.

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Sanofi-UNICEF Pact on Polio Vaccine: Alliance with a Cause

Author: Hussain, Azmal
Product Type: Cases
Source: Amity Research Centre
Publication Year: 2014

[This document has not yet been rated] 187 views

In early 2014, Sanofi Pasteur, the French drug major Sanofi’s vaccines division, joined hands with UNICEF towards a renewed commitment to ensure total eradication of polio. Experts opined that the joint pledge could face a challenge or two in achieving its mission of a world without polio, including the supply constraints compounded by the limited issuance of licenses even by the neediest countries. It remained to be seen how such challenges would be addressed by the two partners. More particularly, strong debates were foreseen on the way the two partners would be addressing the issue surfacing in the form of price constraint as IPV was expected to be considerably costlier than OPV.

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Fresno's Social Impact Bond for Asthma

Authors: Quelch, John A.; Rodriguez, Margaret
Product Type: Cases
Source: Harvard Business School
Publication Year: 2014

[This document has not yet been rated] 235 views

In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Fresno, California announced the first healthcare SIB in 2013 to fund home-based programs to reduce asthma attacks…

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Sustainable Agricultural Practices for Empowering Women Farmers: Green Foundation

Authors: Muralidhara, G. V.; Faheem, Hadiya
Product Type: Cases
Source: IBS Center for Management Research
Publication Year: 2014

[This document has not yet been rated] 266 views

More than 80 percent of the women in rural India engage in agriculture for their survival. However, in spite of women forming the backbone of the agricultural rural economy in developing countries, they remain one of the most vulnerable groups of society.

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Warburton, Becker & Chambers: Investment Bankers

Author: Sullivan, John D.
Product Type: Cases
Source: Boston University
Publication Year: 2014

[This document has not yet been rated] 180 views

The Executives of WBC are faced with a difficult dilemma. With a potential leak of an acquisition, the firm must deal with both the internal controls as well as the outside forces that come with a potential violation of insider trading laws…

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Innovation at One Acre Fund: Seeing the Forest for the Trees

Authors: Jones, Jamie; Augustine, Grace
Product Type: Cases
Source: Kellogg School of Management
Publication Year: 2014

[This document has not yet been rated] 174 views

One Acre Fund (1AF) is a nonprofit organization in rural western Kenya that helps farmers lift themselves out of poverty by providing a bundle of products and services that support farmers with quality inputs, training on farming techniques, access to credit, and assistance in achieving optimal prices. In 2011 1AF realized that it needed to formalize its innovation process to ensure it was confident in new products before rolling them out across its entire farmer network…

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