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Carrefour China and the Olympic Torch Relay

Managing Corporate Crisis amid Evolving Expectations of Multinational Firms

Authors: Hung, Kineta; Wai, Candise Pong-Wa
Product Type: Cases
Source: University of Hong Kong
Publication Year: 2009

[This document has not yet been rated] 1611 views

Prior to the 2008 Summer Olympics in Beijing, Chinese people were outraged by repeated interruptions of the Olympic torch relay in Paris on 7 April 2008. How should the local management react to the public relations crisis and how can Carrefour manage its corporate image going forward?

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The "Living Wage" Debate

Author: Friedland, Julian
Product Type: Cases
Source: Leeds School of Business
Publication Year: 2006

[This document has not yet been rated] 1610 views

Should retail chains keep their workers well above the poverty line?

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Wal-Mart's Foray in Brazil

Authors: Gupta, V.; Chatterjee, P.; Indu, P
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009

[This document has not yet been rated] 1599 views

US based Wal-Mart, the world's largest retailer, entered Brazil in 1995 by forming a 60:40 joint venture with one of the country's leading business conglomerates, Grupo Garantia. After entering Brazil, Wal-Mart encountered several operational problems during the initial years, due to which its expansion plans went awry.

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Beyond Off-shoring: Assessing Your Company's Global Potential

Author: Farrell, Diana
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2004

[This document has not yet been rated] 1599 views

Companies have become aware that they can slash costs by offshoring: moving jobs to lower wage locations. However, few businesses have recognized the full scope of performance improvements that globalization makes possible, much less developed sound strategies for capturing those opportunities...

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Motivated by a Tax, Irish Spurn Plastic Bags

Author: Rosenthal, Elisabeth
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2008

[This document has not yet been rated] 1592 views

In 2002, Ireland passed a tax on plastic bags; customers who want them must now pay 33 cents per bag at the register. This case examines the effects.

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The Emerging Era of Customer Advocacy

Author: Urban, Glen L.
Product Type: Journal Articles
Source: MIT Sloan Management Review, Winter, 2004
Publication Year: 2004

[This document has not yet been rated] 1586 views

For decades, companies relied on push marketing to sell their products and services. Then, in the 1990s, the emphasis shifted to relationship marketing, as slogans such as "delight your customers" became the mantra of many marketers. But those tactics have been losing their effectiveness, particularly as the power of customers continues to grow...

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Building Better Boards: A Blueprint for Effective Governance

Author: Nadler, David
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2005

[This document has not yet been rated] 1582 views

Building Better Boards covers all the key issues facing boards in the post-Sarbanes-Oxley era. It provides practical advice based on the authors' wide-ranging experience with major companies that have built successful boards...

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World's 100 Most Sustainable Companies Announced at Davos

Author: GreenBiz.com
Product Type: Magazine / Newspaper Articles
Source: GreenBiz.com
Publication Year: 2006

[This document has not yet been rated] 1575 views

The 2006 "Global 100 Most Sustainable Corporations in the World" were announced at the annual meeting of the World Economic Forum in Davos...

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Howard Schultz (A, B)

Authors: Pearce, Nicole; Meyer, Kathleen A.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1994

[This document has not yet been rated] 1575 views

In the late 1980s Howard Schultz led the Starbucks Coffee Co. to explosive growth, transforming a small whole-bean coffee company into a national retail power. Starbucks success hinged on its reputation for quality and personal service...

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Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success

Authors: Hewlett, Sylvia A.; Buck Luce, Carolyn
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2005

[This document has not yet been rated] 1558 views

Most professional women step off the career fast track at some point. With children to raise, elderly parents to care for, and other pulls on their time, these women are confronted with one off-ramp after another...

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