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Industry: Pharmaceutical
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 9 Items 1-10 of 86
Ebit and Ethics: Corporate Social Responsibility at Merck, LTD, Thailand
Authors: Kaufmann, L; Tritt, C; Koch, A; Wilrich, M
Product Type: Cases
Source: WHU Otto Beisheim School of Management
Publication Year: 2008
This case provides a comprehensive as well as detailed access to the evolving topic of CSR (corporate social responsibility) for senior bachelor and MBA students. The case study enables them to simulate relevant management decisions within the context of the chemicals and pharmaceuticals industry in the Kingdom of Thailand.
Pfizer Inc's Lipitor: The Celebrity Endorsement Controversy
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
In 2006, Pfizer, Inc, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor.
GlaxoSmithKline and AIDS Drugs in South Africa (A, B, C, D)
Authors: Yaziji, M.; Lindblom, A.
Product Type: Cases
Source: International Institute for Management Development
Publication Year: 2005
The case describes the interactions among pharmaceutical companies, non-government organisations (NGOs), and governments in the context of the AIDS epidemic in South Africa.
Productivity of Growing Global Energy Demand
Author: McKinsey Global Institute, The
Product Type: Policy and Issue Reports
Source: The McKinsey Global Institute
Publication Year: 2006
To date, the global debate about energy has focused too narrowly on curbing demand. Instead, the best way to meet the challenge of growing global energy demand may be to focus on energy productivity, which reconciles both demand abatement and energy-efficiency.
Market Leader Strategies: Astrazeneca Defending its Turf
Authors: Syeda, I.; Purkayastha, D.
Product Type: Cases
Source: Olalla Domínguez Liste
Publication Year: 2008
This case is about AstraZeneca Plc's strategic defense of its market leadership in the gastrointestinal (GI) drugs market. The strategy proved to be very successful but also came in for strong criticism with many critics contending that the success of Nexium was a triumph of marketing over science.
Eli Lilly Meets Joseph Wesbecker: The Prozac Case
Authors: Anderson, S.; Finley, R
Product Type: Cases
Source: The Case Research Journal
Publication Year: 2005
The case explores the interplay of law, public perception, special interests, and corporate culture in complex litigation.
Pfizer's Intellectual Property Rights Battles in China for Viagra
Authors: Fernando, R; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007
This case discusses the numerous intellectual property rights (IPR) litigations for Pfizer Inc in China with regard to Viagra, its blockbuster drug for erectile dysfunction.
Motivating High Performers
Author: Patel, Taran
Product Type: Cases
Source:
Publication Year: 2006
Faculty Rating: 
[1 Faculty Rating] 2855 views
This case study highlights the complexity of managing high performers. It raises the issue of motivation and suggests that a competent manager needs to understand how different motivational tools are required to motivate different kinds of employees.
Eli Lilly: Managing Workplace Diversity and Coping with the Accusations of Racial Discrimination
Authors: Purkayastha, D.; Sharma, N.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
This case aims to help students understand the issues and challenges in promoting and managing workplace diversity.
The Flaxil Label (A, B, C)
Author: Barron, Gregory
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2008
These cases focus on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration .
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 9 Items 1-10 of 86