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Eat2Eat.com

Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006

Faculty Rating: 1.5 stars1.5 stars1.5 stars1.5 stars1.5 stars [2 Faculty Ratings] 6396 views

Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...

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Fiji Water and Corporate Social Responsibility

Green Makeover or 'Greenwashing'?

Authors: McMaster, James; Nowak, Jan
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 3129 views

This case analysis traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary, Natural Waters of Viti Limited. The case reviews the growth and market expansion of this highly successful company with the brand name 'FIJI Natural Artesian Water' ('FIJI Water').

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China Minmetals Corporation and Noranda Inc.

Author: Litvak, Isaiah A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 3047 views

The proposed takeover of Noranda Inc. (one of the biggest mineral players in the world) by the Chinese state owned enterprise, China Minmetals Corporation, was cause for Canadian government concern as it required some understanding about the workings and objectives of state owned enterprises. There was particular concern around the labour issues and human rights violations in China...

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Berri Pure Fruit Juice

Market Entry Strategy into Taiwan

Author: Tang, Yiming
Product Type: Cases
Source: Macquarie University
Publication Year: 2002

[This document has not yet been rated] 2528 views

David Cattell, International Manager of Berri Ltd's export division, was considering the option of defending Berri's Asia Pacific market position by entering the pure juice market in Taiwan. To ensure Berri's successful penetration into Taiwan's fresh juice market, David must select an appropriate international market entry strategy. He must also decide on the key marketing tactics, and properly manage any cross-cultural business issues that are associated with this proposed international market entry.

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Australian Paper Manufacturers (A, B)

Authors: Upton, David; Margolis, Joshua
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1990

[This document has not yet been rated] 2522 views

Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment...

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Phoenix Organic: Valuing Sustainability while Desiring Growth

Authors: Collins, Eva; Bowden, Steve; Kearins, Kate
Product Type: Cases
Source: Waikato Management School; Auckland University of Technology
Publication Year: 2005

[This document has not yet been rated] 2516 views

This case traces the development of the organic juice company Phoenix Organic from a bathtub operation producing ginger fizz to a sustainable and successful juice company achieving market dominance in Australia...

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Hubbard's Food Limited

Author: Kirkwood, Jodyanne
Product Type: Cases
Source: University of Otago
Publication Year: 2001

[This document has not yet been rated] 2103 views

Dick Hubbard is the founder of Hubbard's Foods Limited. The company is a cereal manufacturer located in Mangere, Auckland. This case highlights the entrepreneurial flair that Dick has, as well as his stance on social responsibility. Primarily the case focuses on Hubbard's family culture, as well as operations management, supply chain management and quality management...

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De Beers: Addressing the New Competitiveness Challenges

Authors: Marciano, S.; Porter, Michael E.; Warhurst, A.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

[This document has not yet been rated] 1984 views

In this case, De Beers faces critical choices about both its economic and social policies and how they interrelate. The teaching purpose is to examine how firms create prosperity, how firms are responsible for social problems, and what they should do in the locations in which they operate.

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Finance Leadership in Novartis Consumer Health Businesses

Authors: Groysberg, Boris; Abrahams, Robin
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 1864 views

Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular circumstances of each business made for some specific challenges...

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Longcloud

Languages in Cyberspace

Authors: Faulk, Saskia; Usunier, Jean-Claude
Product Type: Cases
Source: University of Lausanne
Publication Year: 2006

[This document has not yet been rated] 1807 views

Longcloud Marketing Director Sarah Elder is looking for a website update in order to target new markets and present on-line offers in different languages. This case deals with both e-commerce and language / culture issues in an international business-to-business context.

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