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YOUR SEARCH PRODUCED 61 MATCHES. PAGE 1 of 7 Items 1-10 of 61
Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006
Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...
Authors: McMaster, James; Nowak, Jan
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
This case analysis traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary, Natural Waters of Viti Limited. The case reviews the growth and market expansion of this highly successful company with the brand name 'FIJI Natural Artesian Water' ('FIJI Water').
Author: Litvak, Isaiah A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
The proposed takeover of Noranda Inc. (one of the biggest mineral players in the world) by the Chinese state owned enterprise, China Minmetals Corporation, was cause for Canadian government concern as it required some understanding about the workings and objectives of state owned enterprises. There was particular concern around the labour issues and human rights violations in China...
Author: Tang, Yiming
Product Type: Cases
Source: Macquarie University
Publication Year: 2002
David Cattell, International Manager of Berri Ltd's export division, was considering the option of defending Berri's Asia Pacific market position by entering the pure juice market in Taiwan. To ensure Berri's successful penetration into Taiwan's fresh juice market, David must select an appropriate international market entry strategy. He must also decide on the key marketing tactics, and properly manage any cross-cultural business issues that are associated with this proposed international market entry.
Authors: Upton, David; Margolis, Joshua
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1990
Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment...
Authors: Collins, Eva; Bowden, Steve; Kearins, Kate
Product Type: Cases
Source: Waikato Management School; Auckland University of Technology
Publication Year: 2005
This case traces the development of the organic juice company Phoenix Organic from a bathtub operation producing ginger fizz to a sustainable and successful juice company achieving market dominance in Australia...
Author: Kirkwood, Jodyanne
Product Type: Cases
Source: University of Otago
Publication Year: 2001
Dick Hubbard is the founder of Hubbard's Foods Limited. The company is a cereal manufacturer located in Mangere, Auckland. This case highlights the entrepreneurial flair that Dick has, as well as his stance on social responsibility. Primarily the case focuses on Hubbard's family culture, as well as operations management, supply chain management and quality management...
Authors: Marciano, S.; Porter, Michael E.; Warhurst, A.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006
In this case, De Beers faces critical choices about both its economic and social policies and how they interrelate. The teaching purpose is to examine how firms create prosperity, how firms are responsible for social problems, and what they should do in the locations in which they operate.
Authors: Groysberg, Boris; Abrahams, Robin
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular circumstances of each business made for some specific challenges...
Authors: Faulk, Saskia; Usunier, Jean-Claude
Product Type: Cases
Source: University of Lausanne
Publication Year: 2006
Longcloud Marketing Director Sarah Elder is looking for a website update in order to target new markets and present on-line offers in different languages. This case deals with both e-commerce and language / culture issues in an international business-to-business context.
YOUR SEARCH PRODUCED 61 MATCHES. PAGE 1 of 7 Items 1-10 of 61