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Qantas Airlines: Twitter Nosedive

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2013

[This document has not yet been rated] 666 views

The executive of Government and Corporate Affairs at Qantas Airlines faced a communication situation that was spiraling out of control. By the second day, nearly 15,000 people worldwide had used social media to vent their frustrations with the airline. The executive needs to devise a plan of action, before additional damage is incurred by one of Australia’s strongest brands.

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The Christchurch Earthquake and Crusaders Rugby (A, B)

Author: Bryant, Murray J.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 180 views

On February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do.

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Australian Miners and the Resource Super Profit Tax

Authors: Delios, Andrew Karl; Jimenez, Donna; Turner, Clarissa
Product Type: Cases
Source: Richard Ivey School of Business; National University of Singapore
Publication Year: 2012

[This document has not yet been rated] 284 views

In 2010, the ruling party in Australia devised the Resource Super Profit Tax (RSPT) to enable national and state governments to benefit from the boom in the mining industry. The case is presented from the perspective of the CEO of BHP Billiton, one of the largest mining companies in Australia. Successful analysis of the case involves an evaluation of all interested stakeholders in the Australian economy that will be influenced by the imposition of the RSPT.

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Introducing iSnack 2.0: The New Vegemite

Authors: Keinan, Anat; Farrelly, Francis; Beverland, Michael
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 356 views

Vegemite is an iconic Australian breakfast spread, and this case focuses on Kraft's decision to revitalize the brand's performance. Following a high profile campaign, Kraft chose the name iSnack 2.0 for a new Vegemite brand extension. The case starts two days after the public unveiling of this name and the subsequent nationwide backlash against it.

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Wastewater Recycling: Public Relations for a Controversial Technology

Authors: Shotts, Kenneth W.; Jhina, Ashish; Hoyt, David W.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2012

[This document has not yet been rated] 325 views

Recycling wastewater into potable water is attractive in many situations. However, this alternative has not always been successful-in some cases, public opposition has defeated recycling plans, while public concerns have been successfully addressed in others. This case gives an overview of water supply issues and examples of successful and unsuccessful attempts to implement recycling programs.

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Fiji versus FIJI: Negotiating Over Water

Authors: Gino, Francesca; Toffel, Michael W.; van Sice, Stephanie
Product Type: Cases
Source: Harvard Business School
Publication Year: 2012

[This document has not yet been rated] 343 views

The Fijian government proposed a substantial increase in its water extraction tax that would only apply to large extractors, and thus to FIJI Water and not to its competitors. An analysis of the negotiations and the position of each of the parties allow students to reflect on issues of power, trust, strategic decisions and ethics in negotiations and conflict resolution.

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China Minmetals Corporation and Noranda Inc.

Author: Litvak, Isaiah A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 3047 views

The proposed takeover of Noranda Inc. (one of the biggest mineral players in the world) by the Chinese state owned enterprise, China Minmetals Corporation, was cause for Canadian government concern as it required some understanding about the workings and objectives of state owned enterprises. There was particular concern around the labour issues and human rights violations in China...

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Fiji Water and Corporate Social Responsibility

Green Makeover or 'Greenwashing'?

Authors: McMaster, James; Nowak, Jan
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 3129 views

This case analysis traces the establishment and subsequent operation of FIJI Water LLC and its bottling subsidiary, Natural Waters of Viti Limited. The case reviews the growth and market expansion of this highly successful company with the brand name 'FIJI Natural Artesian Water' ('FIJI Water').

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Australian Employee Ownership Association

Author: Australian Employee Ownership Association
Product Type: Web Sites
Source: Australian Employee Ownership Association
Publication Year: 2011

[This document has not yet been rated] 535 views

The AEOA serves to protect its member's interests through monitoring government activity and mobilising members and the community to protect the gains that employee ownership has made and the rights of employees in Employee Share Ownership Plans (ESOPs) and other employee share schemes.

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Westpac: Offshore Banking in the Cook Islands

Authors: Leslie, Mark; Joss, Robert
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2010

[This document has not yet been rated] 465 views

Laura White, a newly-promoted bank manager, learns of the existence of an Offshore Banking Unit (OBU) - the source of significant revenue to the Islands' economy - in which the customers' identities are unknown. When told that bringing more attention to the OBU operations will only cause more problems, she must decide if and how to elevate the issue.

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