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Author: Karsten, Jonsen
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Disneyland Resort Paris
Mickey Goes to Europe
Authors: Karsten, Jonsen; Maznevski, Martha
Product Type: Cases
Source: International Institute for Management Development
Publication Year: 2006
The case tracks the story of Disneyland Resort Paris from its opening in 1992 until the end of 2006, illustrating how the resort's managers learned from their initial errors how to take a strong cultural product (the Disney experience) and implement it effectively in a multicultural environment.
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