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Keyword: "Consumerism"
YOUR SEARCH PRODUCED 56 MATCHES. PAGE 1 of 6 Items 1-10 of 56
RESEARCH INSIGHT: Consumers Will Pay a Premium for Sustainability when They Think They Can Make a Difference
Authors: Ewart, Tom; The Network Team
Product Type: Research Notes / Working Papers
Source: Network for Business Sustainability
Publication Year: 2009
Most of what we know about sustainable consumerism is based on surveys, which are good indicators of attitudes but lousy predictors of behaviours.
Motivating Sustainable Consumption
Author:
Product Type: Syllabi
Source: University of Jyväskylä
Publication Year: 2011
This course focuses on current consumption trends and sustainable consumption. Attention is placed on the roles of consumption in society, models of consumer behaviour as well as intrinsic motivation, responsibility and emotions.
Social Issues in Business
Author:
Product Type: Syllabi
Source:
Publication Year: 2009
Overview of the impact of social issues on managerial decision making.
Environmental Marketing
Author: Milne, Tamar
Product Type: Syllabi
Source: University of British Columbia
Publication Year: 2011
Consumer awareness of environmental and sustainability issues has evolved from an emerging social movement to mainstream values. This course will challenge traditional associations between marketing and consumerism and explore how strategic marketing can create positive new alternatives for society.
Don't Buy This Jacket, Black Friday and the New York Times
Author:
Product Type: Essays and Concept Papers
Source: The Cleanest Line
Publication Year: 2011
Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”? Patagonia argues that businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.
Waste Couture: Environmental Impact of the Clothing Industry
Authors: Hollingsworth, Jack; Luz, Claudio
Product Type: Magazine / Newspaper Articles
Source: Environmental Health Perspectives, Vol. 115 Number 9
Publication Year: 2007
How does a T-shirt originally sold in a U.S. shopping mall to promote an American sports team end up being worn by an African teen?
Responsible Marketing
Author:
Product Type: Syllabi
Source: University of Jyväskylä
Publication Year: 2011
The course covers the issues related to responsible and ethical marketing and corporates' social and environmental responsibility from different viewpoints. The course starts with a premiss that companies arenot only responsible to their shareholders but also to society as a whole.
sustainable society and business innovation
Author:
Product Type: Syllabi
Source: KAIST Business School
Publication Year: 2011
Everybody seems to accept that the current way of living is not sustainable in the long run. Other than this, however, everything else is open to huge uncertainty. Will consumers really change their behavior? Will big companies really change the way how they produce and deliver the values in a sustainable way? Will governments really enforce more stringent regulations? Can international community really agree on the way to fill the gaps between the rich and the poor? All these questions are critical in formulating business strategies.
Needs and Wants: Marketing in a Sustainable Society
Author:
Product Type: Syllabi
Source: Marlboro College
Publication Year: 2009
Defining needs and wants broadly – to include but not remain limited within a conventional marketing perspective – this course examines and works with the practical dimensions of designing, pricing, distributing, and informing/persuading stakeholders about a product or service.
Buyer Behavior
Author: Spencer, Fredrika
Product Type: Syllabi
Source: Wake Forest University
Publication Year: 2011
Consumerism takes many forms. The intent of this course is to provide students with an understanding of the internal factors (affect and cognition) and the external factors (the environment) and their impact on consumer behavior.
YOUR SEARCH PRODUCED 56 MATCHES. PAGE 1 of 6 Items 1-10 of 56