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Greenpeace's Unfriend Coal Campaign and Facebook

Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1405 views

Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming...

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You've Been Tagged! (Then Again, Maybe Not): Employers and Facebook

Authors: Smith, William P.; Kidder, Deborah L.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2010

[This document has not yet been rated] 1224 views

Social networking sites, such as Facebook, have exploded on to the cultural and business landscape. Not only can firms use social networking sites to present organizational information to interested parties, but also perhaps gather information regarding job applicants. As an employer, checking out an applicant's Facebook page--much like Googling a candidate's name--is very tempting.

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Facebook (A, B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 1513 views

Nate Weiner realized his personal life was being circulated online without his permission. Weiner's Internet choices were being shared with all his closest "friends" via his Facebook profile.

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Movement Began with Outrage and a Facebook Page That Gave It an Outlet

Author: Preston, Jennifer
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011

[This document has not yet been rated] 1562 views

If there is a face to the revolt that has sprouted in Egypt, it may be the face of Khaled Said. Within five days of his death, an anonymous human rights activist created a Facebook page, It became and remains the biggest dissident Facebook page in Egypt, and it has helped spread the word about the demonstrations in Egypt, which were ignited after a revolt in neighboring Tunisia toppled the government there.

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The Sustainable MBA Guide on Facebook

Author: The Aspen Institute Center for Business Education
Product Type: Books / Book Chapters; Web Sites
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 1174 views

This is a one of a kind overview of leading MBA programs and how they are integrating social and environmental impact into their academic and extracurricular offerings.

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Treading on that Fine Line?: Caselets in Marketing Ethics

Authors: Syeda, I.; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 3661 views

This is a series of three caselets featuring some specific incidents in three companies that led to some ethical concerns being raised against them.

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The Dragonfly Effect

Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010

[This document has not yet been rated] 1644 views

In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.

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Peeping Tom and Lady Godiva Supplemental Reading to Facebook (A) and (B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 1025 views

Lady Godiva realized her husband Leofic’s fiscal policy was devastating many of the citizens of Coventry. The regressive tax was hurting the very people they wanted to help.

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GBUS 8999IB: The National Debt Seminar

Author: Frank, Mary Margaret
Product Type: Syllabi
Source: Darden Business School
Publication Year: 2014

[This document has not yet been rated] 135 views

The objective of this course is to engage students from a variety of disciplines (law, business, public policy, health engineering, etc.) in a discussion about the impact of the national debt on their future.

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Search of the Week Archive

Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 7919 views

CasePlace.org’s Searches of the Week.

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