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Facebook (A, B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 1799 views

Nate Weiner realized his personal life was being circulated online without his permission. Weiner's Internet choices were being shared with all his closest "friends" via his Facebook profile.

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Greenpeace's Unfriend Coal Campaign and Facebook

Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 1908 views

Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming...

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You've Been Tagged! (Then Again, Maybe Not): Employers and Facebook

Authors: Smith, William P.; Kidder, Deborah L.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2010

[This document has not yet been rated] 1391 views

Social networking sites, such as Facebook, have exploded on to the cultural and business landscape. Not only can firms use social networking sites to present organizational information to interested parties, but also perhaps gather information regarding job applicants. As an employer, checking out an applicant's Facebook page--much like Googling a candidate's name--is very tempting.

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Movement Began with Outrage and a Facebook Page That Gave It an Outlet

Author: Preston, Jennifer
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011

[This document has not yet been rated] 1945 views

If there is a face to the revolt that has sprouted in Egypt, it may be the face of Khaled Said. Within five days of his death, an anonymous human rights activist created a Facebook page, It became and remains the biggest dissident Facebook page in Egypt, and it has helped spread the word about the demonstrations in Egypt, which were ignited after a revolt in neighboring Tunisia toppled the government there.

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Treading on that Fine Line?: Caselets in Marketing Ethics

Authors: Syeda, I.; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 4095 views

This is a series of three caselets featuring some specific incidents in three companies that led to some ethical concerns being raised against them.

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All in a Twitter Over Facebook? Social Internet Use at Pragmaticase

Authors: Peiperl, Maury; Jonsen, Karsten; Smit, William
Product Type: Cases
Source: International institute for Management Development
Publication Year: 2009

[This document has not yet been rated] 2234 views

This case presents the issue of employees' use of social media through the eyes of Johan L, the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook(TM), Twitter(TM), YouTube(TM), LinkedIn(TM), flickr(TM), and other social media tools from their workplace computers and networks.

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Facebook Folly at Northeast BMW (A)

Authors: Lopiano, Gabrielle R.; Watson, Mary A.
Product Type: Cases
Source: North American Case Research Association (NACRA)
Publication Year: 2015

[This document has not yet been rated] 498 views

The Vice President and General Manager of Northeast BMW, a family-owned car dealership, must determine what disciplinary actions to take against an employee who posted defamatory comments and photos to his Facebook page…

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The Business of Culture

Author: Suárez, Juan Luis
Product Type: Journal Articles
Source: Ivey Business Journal
Publication Year: 2015

[This document has not yet been rated] 373 views

Culture has long been considered marginal to the functional areas of business, but in the digital age culture is the new corporate interface. Firms must devise cultural strategies that allow them to deal with the communities that make up their ecosystem and take advantage of the digital age.

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Corporate Communication, Sustainability, and Social Media: It's Not Easy (Really) Being Green

Authors: Reilly, Anne H.; Hynan, Katherine A.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2015

[This document has not yet been rated] 802 views

This empirical research explores how 16 global corporations from four different industry sectors--retail, technology equipment, food/beverage/tobacco, and consumer goods--use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Implications are discussed herein and recommendations are presented for companies seeking to better understand the effective use of social media and sustainability communication…

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Domino's Pizza

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 2261 views

The vice-president of communications for Domino’s Pizza International, faced a significant threat to his company’s reputation involving negative social media exposure...

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