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Keyword: "Facebook"
YOUR SEARCH PRODUCED 19 MATCHES. PAGE 1 of 2 Items 1-10 of 19
Facebook (A, B): Beacon and Privacy
Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010
Nate Weiner realized his personal life was being circulated online without his permission. Weiner's Internet choices were being shared with all his closest "friends" via his Facebook profile.
Greenpeace's Unfriend Coal Campaign and Facebook
Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming...
You've Been Tagged! (Then Again, Maybe Not): Employers and Facebook
Authors: Smith, William P.; Kidder, Deborah L.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2010
Social networking sites, such as Facebook, have exploded on to the cultural and business landscape. Not only can firms use social networking sites to present organizational information to interested parties, but also perhaps gather information regarding job applicants. As an employer, checking out an applicant's Facebook page--much like Googling a candidate's name--is very tempting.
Movement Began with Outrage and a Facebook Page That Gave It an Outlet
Author: Preston, Jennifer
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011
If there is a face to the revolt that has sprouted in Egypt, it may be the face of Khaled Said. Within five days of his death, an anonymous human rights activist created a Facebook page, It became and remains the biggest dissident Facebook page in Egypt, and it has helped spread the word about the demonstrations in Egypt, which were ignited after a revolt in neighboring Tunisia toppled the government there.
Treading on that Fine Line?: Caselets in Marketing Ethics
Authors: Syeda, I.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
This is a series of three caselets featuring some specific incidents in three companies that led to some ethical concerns being raised against them.
All in a Twitter Over Facebook? Social Internet Use at Pragmaticase
Authors: Peiperl, Maury; Jonsen, Karsten; Smit, William
Product Type: Cases
Source: International institute for Management Development
Publication Year: 2009
This case presents the issue of employees' use of social media through the eyes of Johan L, the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook(TM), Twitter(TM), YouTube(TM), LinkedIn(TM), flickr(TM), and other social media tools from their workplace computers and networks.
Domino's Pizza
Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
The vice-president of communications for Domino’s Pizza International, faced a significant threat to his company’s reputation involving negative social media exposure...
Nestle: A Social Media Nightmare (A, B)
Authors: Seijts, Jana; Bigio, Benjamin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Faculty Rating: 
[1 Faculty Rating] 2179 views
On March 17, 2010, the chairman of the board of directors was caught off guard because of a YouTube video created by the environmental activist group Greenpeace. Within 24 hours, the video had more than 100,000 views and anti-Nestlé campaigns quickly emerged on Facebook, Twitter and other social media networks around the world...
The Dragonfly Effect
Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010
In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.
Search of the Week Archive
Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011
The following is a list of CasePlace.org’s Searches of the Week.
YOUR SEARCH PRODUCED 19 MATCHES. PAGE 1 of 2 Items 1-10 of 19